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2017 UX and User Research Industry Report Finds Spikes in UX Budgets, Testing Frequency and Competitor Research in 2016MOUNTAIN VIEW, Calif., Jan. 25, 2017 /PRNewswire/ -- The expanding fields of user experience (UX) and user research have taken new shape. No longer relegated to a few lone champions in an organization, understanding and improving the user experience has become the entire organization's objective – from product designers to marketers to senior executives. In its fourth annual UX and User Research Industry Report published today, UserTesting, the world's largest user research platform, found that organizations across industries are racing to understand their customers' behavior and attitudes to meet their needs and earn their business. To achieve customer-centricity and fend off pressure from competitors, companies are conducting user research more frequently and from the earliest stages of product development. Moreover, business leaders investing in UX are realizing the ROI of their user research dollars. "Buy-in from the C-suite could be one reason for the growing user research budgets we've seen in this survey over the last four years," said Brian Smith, VP of Marketing at UserTesting. "According to Forrester Research, the revenue impact from a 10 percentage point improvement in a company's customer experience score can translate into more than $1 billion. Because better user experiences dramatically impact customer loyalty and the overall customer experience, businesses are prioritizing and maturing their UX and user research strategies." Additional key findings from the report include:
A copy of the full report, including charts and graphics, is available for download at http://info.usertesting.com/ux-industry-survey-2017.html. About UserTesting UserTesting is the fastest and most advanced user research platform on the market. The company gives product managers, UX designers and researchers, and digital executives on-demand access to people in their target audience who deliver audio, video, and written feedback on websites, mobile apps, prototypes, and more. Headquartered in Mountain View, CA, UserTesting helps more than 35,000 customers (including the top 10 web properties in the U.S.) get the user feedback they need to create excellent customer experiences. For more information, visit www.usertesting.com. Media Contact:
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/2017-ux-and-user-research-industry-report-finds-spikes-in-ux-budgets-testing-frequency-and-competitor-research-in-2016-300396306.html SOURCE UserTesting |