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45% of Companies Choose Either Zoom or Skype for Business for Video ConferencingBOSTON, May 17, 2018 /PRNewswire/ -- Today, Owl Labs released the 2018 State of Video Conferencing report. Companies' need for effective video conferencing is growing as remote work becomes increasingly common. In fact 52% of US-based employees are already working from home at least once per week. The report helps businesses understand and assess the most effective options based on the growing needs of the market. Results are based on the survey responses of 1,152 video conferencing users. Most notably the report discovered that companies' top video conferencing choices include Zoom Video Communications and Skype for Business, which today hold 45% of the market. However, there was a clear preference based on company size, with 64% of companies with 500 or more employees using Skype for Business, and 72% of companies with 500 or fewer using Zoom. When selecting a video conferencing solution, simplicity was the number one priority with 45% of companies choosing their solution based on its ease of use. Also, quite surprising was executives' high involvement in the video conferencing selection process. In 58% of organzations, executive influence was required when choosing a video conferencing solution. This percentage remained incredibly consistent even as a company's employee size increased, signaling that many executives prefer to stay involved no matter the stage of company growth. When investigating overall customer satisfaction, Zoom significantly outperformed all other solutions. Specifically, Zoom customers rate their solution more than 2x higher than the industry average. Other findings include:
To review the full report and its detailed findings, please visit www.owllabs.com/state-of-video conferencing. To learn more about Owl Labs, the creator of the report, visit www.owllabs.com. About Owl Labs
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