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TMCNet:  PROS Announces Survey to Assess B2B Modern Commerce Readiness

[December 06, 2017]

PROS Announces Survey to Assess B2B Modern Commerce Readiness

PROS® (NYSE: PRO), a cloud software company powering the shift to modern commerce, today announced the availability of a new online survey that measures modern commerce readiness in the digital era. Developed by Forrester (News - Alert) Consulting, the B2B Modern Commerce Assessment compares a participating company's state of preparedness against 300 global B2B companies.1

The confidential assessment provides participants, who complete a two-minute survey, with a personalized report that details their organization's ranking. It also offers prescriptive steps companies can take to advance their organization through the modern commerce continuum.

"B2C buying expectations are reshaping business in the B2B world, and the cost of maintaining the status quo is too high to ignore," said PROS Chief Visionary Officer Craig Zawada. "Industry research points to the fact that in the very near future businesses will compete primarily on the sales experiences they deliver.

"Personalized, tailored offers built on the intelligence gained from artificial intelligence and cognitive algorithms can target customers, based on understanding their specific preferences and with pinpoint precision that delivers a far greater impact in today's competitive markets," Zawada continued. "Our survey, developed by Forrester Consulting, delivers insights companies need to be able to understand and adopt a modern commerce strategy that can help them thrive in today's rapidly changing business climate."

About the Survey

The B2B Modern Commerce Assessment segments participants into three stages along the path to modern commerce maturity:

  • Modern Commerce Newcomer: Companies with this ranking are resting on the laurels of how they've always done business, without evolving to today's new buying realities. Te survey underscores that companies must create easy and effective buying processes and selling experiences to compete; and they must also deliver consistent experiences and offers by embracing the preferences of buyers.

    Companies must also deeply understand the sales processes of their direct and indirect channels, as well as leverage machine learning and data science as tools to automate solution and pricing recommendations.
  • Modern Commerce Apprentice: Companies ranked in the Apprentice category generally fall into the intermediate stages of developing a modern commerce strategy. The survey recommends these companies develop an acute focus on today's B2B buyers, whose preferences include buying online with a data-driven selling process.
  • Modern Commerce Practitioner: According to the analysis that Forrester completed for the assessment, only 23 percent of companies have achieved Practitioner status. The survey applauds companies in this category that have demonstrated a desire to modernize, streamline and personalize engagement with their customers. Forrester also recommends next steps to solidify their positions to reach the "Off the Charts" level.

Participants can take the survey here to determine where they rank and to get more information on how they can improve their Modern Commerce Rankings.

To learn more, visit the PROS website or follow PROS on Twitter (News - Alert) at @PROS_Inc.

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a cloud software company powering the shift to modern commerce by helping companies create personalized and frictionless buying experiences for their customers. Fueled by dynamic pricing science and machine learning, PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions. To learn more, visit

Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of revenue, profit realization and modern commerce software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue, profit realization and modern commerce software and its current expectations of the benefits of revenue, profit realization and modern commerce software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization's revenue, profit realization and modern commerce software needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of revenue, profit realization and modern commerce software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.

1 Information for the survey was compiled from data collected for Accelerate Your Journey to Modern Commerce, an April study conducted by Forrester Consulting and commissioned by PROS

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