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Customer service software helps businesses ensure their interactions with customers go smoothly, and both parties walk away feeling the exchange was successful and satisfying. But many of these solutions are tailored for the business-to-consumer (B2C) market, and obtaining them on a business-to-business (B2B) level can be a challenge. Not so anymore, however, thanks to the efforts of IBM (News - Alert).

Beginning later this week, the company’s IBM B2B Commerce will attempt to redefine the complicated buying process for B2B businesses by providing them with a more engaging and simplified experience, as reported by Loyalty360. The system is leveraged by the IBM Smarter Commerce initiative and powered by IBM’s WebSphere Commerce solution. Using the new system, users will be able to easily find and purchase products across any channel, which in turn will help build brand loyalty by creating an easier and more pleasant user experience. IBM B2B Commerce also provides a “drag-and-drop” option designed to help streamline the process of building B2B storefronts.

“The rapidly shifting expectations of the customer have created a market-defining opportunity for B2B organizations to transform the way they engage with their clients,” said Charles Chu, vice president of products and strategy for B2B & Commerce at IBM. “IBM is helping clients meet these new demands by bringing new omnichannel capabilities to B2B for the first time to make it easier for customers to purchase the products they need when they need them.”

IBM’s solution will make certain tasks significantly more manageable for B2B organizations, such as modeling complex buying scenarios and procurement processes. IBM B2B Commerce will allow these organizations to do so quickly and efficiently, while also supporting extended routes to market with business partners. Giving omnichannel access to business partners, remote sales teams, and workers in the field will enable organizations to keep costs low by lessening the need for hands-on support, and in the process will boost customer service satisfaction.