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Customer service software is evolving today as quickly as customers’ expectations. With the new year now in full swing, more and more businesses are turning their attention to customer service—how to better serve and understand their needs, and adjust operations accordingly.

B2B customer service software provider TeamSupport is helping companies improve not only they customer service, but their marketing and sales performance as well. This week, the company announced integration with Oracle (News - Alert) Sales Cloud, allowing Oracle customers to merge their service and sales operations. This will give teams and managers greater insight and visibility into the customer experience, leading to faster transactions and issue resolutions, and richer long-term customer loyalty.

One of TeamSupport’s unique software features is its collaborative, cloud-based design, which fosters cooperative customer service and problem solving not just between agents and customers, but amongst agents and their teams as well. This is, in part, because TeamSupport allows multiple team members to work on a single ticket and with more eyes on each individual case, the greater the likelihood of it being resolved effectively and in a timely manner.

By integrating with TeamSupport with Oracle Sales Cloud, Oracle is ensuring that its clients will be able to let their sales and support teams work together for a more holistic view of the customer relationship. Thanks to the integration, customer contact data is automatically synced from Oracle to TeamSupport, and tickets created in TeamSupport are pushed to Oracle. This eliminates the need for duplicate entry in multiple systems and gives field sales reps visibility into customer service issues that may affect their sale.

"TeamSupport is committed to helping customer support and help desk teams serve their customers better, faster, and with greater collaboration," said Robert C. Johnson, CEO of TeamSupport. "Our integration with Oracle Sales Cloud further extends the capabilities of both systems so that users gain a deeper understanding of their own customers."

Not surprisingly, both Oracle Sales Cloud and TeamSupport are focused on enhancing the customer experience, by providing clients with the tools they need to make customer service faster and easier. Enhanced customer service software such as TeamSupport’s can make a huge difference in a market climate where top-notch customer service can set a company a cut above the rest.