Software startup FullStory – which sells a solution that records user interactions on apps and websites so businesses can later review the exact paths and experiences their visitors took and had – has garnered $9 million in funding from an impressive pair of venture firms and preexisting investor Tom Noonan.
Kleiner Perkins Caufield & Byers and Google (News - Alert) Ventures are those firms. In fact, FullStory founders already had a relationship with Google, as the company’s core team came from Google’s Atlanta engineering effort.
FullStory last month announced integrations with Google Analytics and live website chat company Olark. As a result, of the latter integration, each chat will begin with a link to the customer’s FullStory session.
Amy Ellis in a FullStory blog explains the idea between the FullStory-Google Analytics integration: “We love helping customers answer the why questions at FullStory. Why does this customer keep reporting problems with the signup form? Why did she miss the Add to Cart button? Why did that customer stop making purchases 2 weeks ago? Actually, we like answering all the questions, but we are particularly interested in why. That’s why (zing) we built an integration with Google Analytics Universal that lets you use the FullStory Session URL as a custom dimension within Google Analytics.”
Although the capabilities and use cases of the FullStory solution may be a bit different, a wide array of companies offer solutions that enable businesses to track and log the paths that customers take on websites, and how long they stay at each point along the way.
Some companies are already leveraging these kinds of solutions. For example, as reported by TMCnet last year, a New Jersey-based retailer called Toy Genius leverages technology from GENBAND (News - Alert) on its website to communicate in real time with those visitors based on specific customer behavior on its website.
Edited by Maurice Nagle