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Click With Me Now, developer of a consumer-grade web sharing and collaboration software product, has rebranded itself as Recursive Labs and launched a new series of offerings. Most notable is its newfound focus on businesses with a customer service platform that takes an innovative, collaborative approach to how companies interact with their customers.

Dubbed the Recursive Collaboration Platform, it is part of an ascendant class of technologies known as the Collaborative Customer Interface and serves as the underlying technology for the Replay product suite. Replay is comprised of a range of solutions that enhance customer support including Realtime, an advanced co-browsing system; Replay Social, a viral marketing tool that unifies and enhances social media presence; Replay Support, a time-shifted messaging solution that combines voice, web and video into a dynamic user experience for customer support; and Replay Enterprise, a general internal communications solution.

The Recursive Collaboration Platform helps companies offer a vastly improved and more positive customer experience with less of an emphasis on the distinction between business and consumer. Different components of a business that employs the system can communicate with each other more effectively than ever and collaborate on ensuring they are providing their customers with the best service and support possible. As the number and variety of communication channels that customers and businesses use continues to increase, and customers expect more natural interactions than ever before, the platform is a perfect tool for helping employees work behind the scenes to provide adequate (or more than adequate) customer service.

“In all industries, from health insurance to hotels, there are times when customers need extra assistance,” commented Brian Handrigan, founder and Chief Innovation Officer at Recursive Labs. “Our suite of products can provide this as an added benefit to a company's online presence and omni-channel experience. We are completely focused on re-humanizing the online channel, while maintaining the highest levels of simplicity, security and privacy.”