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Bizagi recently announced that its business process management (BPM) software had helped Geometry, a Russian engineering firm, improve performance in several areas relating to customer service and support. As a result of implementing the new solution, Geometry was able to attain a return on investment in 60 days.

Bizagi develops BPM solutions and is based in Amersham, Buckinghamshire in the U.K., with additional offices in Spain, Colombia and Brazil. The company offers BPM Process Modeler, software that allows processes to be diagrammed much like a flow chart. Once a process is modeled, it can be built into an executable process. This requires the BPM Suite. In this environment, data models and forms are created without coding.

Geometry saw improvement in several areas. Response time to customer requests decreased 30 percent; hands-off time between sales and tech departments also fell 30 percent; request to quotation cycle was reduced by 40 percent and most impressive, the percentage of errors decreased 60 percent because manual systems were replaced by automated ones.

Bizagi has tapped into a market that has great potential for growth. A recent study predicts a nearly threefold increase in the BPM market from $3.4 billion this year to $10 billion in 2020. The report predicts the same benefits for the industry that allowed Geometry to become more efficient. Better analytics, more productivity from collaboration and the reduction of information in siloes. A significant part of this market will be offered in SaaS plans.

Bizagi faces stiff competition. Some of them are giants like IBM, Hewlett-Packard (News - Alert), Oracle, Adobe and SAP. The company does have a success story that it can build on with Geometry, but will that be enough? Probably not. Enterprise customers are likely to prefer solutions from the bigger vendors. Bizagi needs more success stories in a hurry to be able to grab enough market share to thrive.