Customer Support Software Featured Articles

Marketing is an interesting study in the psychology of the human mind. We’re quick to outwardly complain when marketing messages come at us, yet we don’t want to be left out of the latest release. We click on the ads we see in the right-hand side of our Facebook (News - Alert) feed, yet complain when organic reach for our free business page drops when we’re not willing to pay for promotion.

The same is true for emails we see arrive in our inbox every day. Sure, there are several that we delete and still others that inspire us to click the unsubscribe button. I still get a kick out of the emails I receive from Amazon after I shop for a particular product and the company recommends a special deal, bargain pricing or some other perk for ordering. It is targeted marketing at its best and it works.

In the world of customer service software, email marketing can play a key role. It can help you identify what your current and prospective clients want to read about and what offers are more likely to lead to conversion. When the two are combined, you have a powerful marketing channel and an effective way to drive communication your audience wants to receive.

So powerful is this platform that tens of thousands of companies are using it to make connections, sell products and spark a connection with a potential client. In fact, according to Convince and Convert, consumers who are marketed through email spend as much as 138 percent more than those who are not sent offers through email. Email Expert suggests that for every $1 spent on email marketing, $44.25 is the return, and McKinsey suggests that email marketing is nearly 40 times better than Facebook and Twitter (News - Alert) at garnering new customers.

To get returns like this, however, you have to be able to do email marketing right. That means you have to know who you’re emailing to, what they want and what offers or messages will be relevant to them. Customer service software helps you to accomplish this by harvesting customer data captured on all of your business applications and enabling you to create effective campaigns.

This approach allows you to bridge the gap that many struggle to overcome in email marketing – having the right list. It’s a struggle to know who to market to when you don’t have the right software in place to capture information. Companies often purchase lists to get started, but that can be an expensive exploration in marketing communications that may or may not lead to anything fruitful.

Companies like TeamSupport help to overcome these marketing challenges, providing the customer service software needed to capture information so you can create effective campaigns. If you’re ready to see how powerful your campaigns can be, it may be time to check out what TeamSupport can do.