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Heartland Acquires Beanstalk DataHeartland Payment Systems (NYSE: HPY), one of the nation's largest payment processors, today announced it has acquired privately held Beanstalk Data, a leading provider of customer engagement platforms for restaurants in the United States. The acquisition allows Heartland to help restaurants seamlessly integrate their customer relationship management (CRM) systems and marketing and engagement programs with the Heartland point of sale (POS) and e-commerce solutions. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160209005329/en/ Robert O. Carr, chairman and CEO, Heartland Payment Systems, Inc. (Photo: Business Wire) Headquartered in Charlotte, N.C., Beanstalk Data has created Beanstalk Engage™, a marketing cloud and big data CRM system combined with a real-time marketing engine for business-to-consumer (B2C) companies, which enables them to have longer and more personal relationships with their customers. Beanstalk Data is a popular technology provider for quick service restaurants (QSR) and fast casual dining providers including Taco Bell, Pollo Tropical, Carl's Jr., Islands Restaurant, Jack In The Box (News - Alert), Panda Express, Qdoba Mexican Grill and Taco Cabana. Key Highlights/Facts
CLICK TO TWEET: .@HeartlandHPY acquires @BeanstalkData to help #restaurants enhance their #CRM & #marketing auomation platforms. http://bit.ly/1OCgb1p Supporting Quotes
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Tags/Keywords: payment processing, payments, commerce, engagement, customer relationship management system, CRM, marketing, cloud services, point of sale, POS, Heartland Secure, security, out-of-scope, breach warranty, payroll, e-commerce, restaurants, Heartland Payment Systems, Heartland, Heartland Commerce, Beanstalk Data, Beanstalk Engage, Digital Dining, pcAmerica, Dinerware, XPIENT Solutions, LiquorPOS, Robert O. Carr, Christopher Sebes, Gilbert Bailey About Heartland Heartland Payment Systems, Inc. (NYSE: HPY), one of the largest payment processors in the United States, delivers credit/debit/prepaid card processing and security technology through Heartland Secure™ and its comprehensive breach warranty. Heartland also offers point of sale, mobile commerce, e-commerce, marketing solutions, payroll solutions, and related business solutions and services to more than 300,000 business and educational locations nationwide. A FORTUNE 1000 company, Heartland is the founding supporter of the Merchant Bill of Rights, a public advocacy initiative that educates merchants about fair credit and debit card processing practices. Heartland also established the Sales Professional Bill of Rights to advocate for the rights of sales professionals everywhere.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160209005329/en/ |