Tying a Bow on the Retail Shopping Experience

Target

Tying a Bow on the Retail Shopping Experience

By Paula Bernier, Executive Editor, TMC  |  May 15, 2014

Whether the customer buying your sweater is a consumer or a retailer, chances are good that the individual in question has also used Amazon or other online portals in the past to make a purchase, so is a good target for a self-service buying experience regarding the sweater or sweaters.

That’s the thinking of Sean Cook, CEO of e-commerce provider ShopVisible.

The company, founded in 2006, provides a SaaS (News - Alert)-based platform that powers retailers’, brands’, and manufacturers’ websites and channels, and ties in with their point of sale systems. As a result, everything on the front end, as well as the back-end order management, is connected and ties into points of fulfillment for customers.

Making those connections and enabling customers to buy in person or online, while drawing from a single collection of inventory, allows for more profitable engagement with customers, gives customers more control, drives up average orders and order accuracy, and increases customer satisfaction and loyalty, says Cook.

Different channels are clearly converging, and customers want a consistent experience with companies, while companies want a single view of customers that lets them better cater to those customers and better leverage their inventory – so, for example, if a red sweater is not available at a certain location it can find it elsewhere, says Cook.

The ShopVisible (News - Alert) solution can also be used to enable in-store sales staff to use online resources to better serve shoppers and their own interests, he adds, explaining that the tool enables a sales person to use a tablet to make a purchase for the customer but still get credit for the sale.

ShopVisible also includes a multi-touchpoint tracking tool that enables organizations to track a customer through each of the times they’ve engaged with them, so they’re not giving all the credit to the last touchpoint that customer engaged with. That way, organizations can better understand which of their tools and campaigns are working.




Edited by Alisen Downey
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