Salesforce in September at Dreamforce also unveiled an Internet of Things solution called Thunder IoT Cloud.
“Salesforce is turning the Internet of Things into the Internet of Customers,” said Marc Benioff (News - Alert), chairman and CEO, Salesforce. “The IoT Cloud will allow businesses to create real-time one-to-one, proactive actions for sales, service, marketing or any other business process, delivering a new kind of customer success.”
The solution has the potential to connect billions of events from devices, sensors, applications and databases within the IoT to Salesforce. As a result companies will be able to perform analytical research on their customer’s behaviors, wants and needs using the industry-leading CRM solution from Salesforce. That’s noteworthy given so many companies are already using Salesforce for CRM.
IoT Cloud is powered by Salesforce Thunder, the company’s scalable, real-time event processing engine that allows customers to personalize sales, service and market capitalization. Salesforce already has relationships with ARM (News - Alert), Etherios, Informatica, PTC ThingWorx and Xively LogMeIn to join the IoT Cloud ecosystem.
Edited by Kyle Piscioniere