Phone (News - Alert) calling traffic is going through the roof, but because over-the-top apps make phone calls free, telcos haven’t benefitted from this growth, says IOVOX CEO and Co-founder Ryan Gallagher. His company aims to change that with the introduction of IOVOX Insights.
IOVOX Insights is a new service that enables telcos to provide their small and medium customers with information about telephone calls. Dan Luis, IOVOX’s general manager of the Americas, says the solution is akin to Google (News - Alert) Analytics, but for the phone network as opposed to the Internet.
“Traditional phone bills don’t tell a story of business performance,” said Gallagher. “This can be extremely debilitating if your business relies on phone leads. But once a business realizes they are missing 20 percent or more of their calls during certain periods of the day, they immediately recognize the value of dynamic and interactive analytics. IOVOX Insights enables service providers to lock in existing revenue while creating a foundation for upsell.”
Among the calling parameters IOVOX Insights can deliver are call arrivals by date and time, calls’ geographic origins, marketing and advertising attribution through virtual numbers from the service provider, missed calls, and unique vs. repeat calls. IOVOX has two points of integration, added Luis, on the call records and on the cloud PBX (News - Alert) the SMB is already using (in which an extra analytics tab is added to the interface).
IOVOX Insights is targeted at tier one through three cloud-based PBX providers. It will initially be aimed at those leveraging the BroadSoft (News - Alert) platform, but will also reach users of other communications systems, including Asterisk and homegrown solutions.
Gallagher said that IOVOX is trying to turn phone calls from logged events to events that can trigger real-time things. The company is also working to expand its offering to mobile handsets.
IOVOX is also in a couple of live betas that tie web and phone analytics. It did one test with a property portal, which can use the solution to see, for example, if a customer says his or her maximum housing spend is one amount online and another amount over the phone.
Edited by Alicia Young