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Pacific Online Limited Annual Results Announcement For The Year Ended 31 December 2014HONG KONG, March 27, 2015 /PRNewswire/ -- The board of directors (the "Board") of Pacific Online Limited (HKSE: 543) (the "Company") is pleased to announce the audited consolidated results of the Company and its subsidiaries (collectively the "Group") for the year ended 31 December 2014, together with the comparative figures for the year ended 31 December 2013, as follows:
1. GENERAL INFORMATION The Company was incorporated on 27 August 2007 as an exempted company with limited liability under the Company Law, Cap.22, (Law 3 of 1961, as combined and revised) of the Cayman Islands. The address of its registered office is Cricket Square, Hutchins Drive, P.O. Box 2681, Grand Cayman, KY1-1111, Cayman Islands. The Group are principally engaged in the provision of internet advertising services in the People's Republic of China (the "PRC"). The Company has its shares listed on The Stock Exchange of Hong Kong Limited (the "Stock Exchange") since 18 December 2007. These consolidated financial statements are presented in Renminbi ("RMB"), unless otherwise stated. These consolidated financial statements have been approved for issue by the Board on 27 March 2015. 2. BASIS OF PRESENTATION The consolidated financial statements of the Group have been prepared in accordance with Hong Kong Financial Reporting Standards ("HKFRS"). They have been prepared under the historical cost convention, as modified by the revaluation of investment in equity fund, which is carried at fair value. The consolidated financial statements are prepared in accordance with the applicable requirements of the predecessor Companies Ordinance (Cap. 32) for this financial year and the comparative period. Changes in accounting policies and disclosures (a) Amendments to standards and interpretations adopted by the Group The following amendments to existing standards and interpretation have been adopted by the Group for the first time for the financial year beginning on 1 January 2014:
The adoption of the above amendments to existing standards and interpretations did not have any material impact on the consolidated financial statements of the Group except for disclosure and has not led to any changes in the accounting policies. (b) New standards and amendments to existing standards not yet adopted A number of new standards and amendments to standards are not effective for financial year beginning 1 January 2014, and have not been early adopted by the Group in preparing these consolidated financial statements.
Management of the Group is in the process of making an assessment of their impact and is not yet in a position to state whether any substantial changes to the Group's significant accounting policies and presentation of the financial information will be resulted. There are no other HKFRSs or HK(IFRIC) interpretations that are not yet effective that would be expected to have a material impact on the Group. (c) New Hong Kong Companies Ordinance (Cap. 622) In addition, the requirements of Part 9 "Accounts and Audit" of the new Hong Kong Companies Ordinance (Cap. 622) come into operation as from the Company's first financial year commencing on or after 3 March 2014 in accordance with section 358 of that Ordinance. The Group is in the process of making an assessment of expected impact of the changes in the Companies Ordinance on the consolidated financial statements in the period of initial application of Part 9 of the new Hong Kong Companies Ordinance (Cap. 622). So far it has concluded that the impact is unlikely to be significant and only the presentation and the disclosure of information in the consolidated financial statements will be affected. 3. SEGMENT INFORMATION The Group is principally engaged in the provision of internet advertising services for different commodities. The chief operating decision-makers review the Group's internal reports in order to assess performance and allocate resources. Management has determined the operating segments based on these internal reports. The chief operating decision-makers consider the internet advertising business from the perspective of the different internet portals which it operates. As all revenues of the Group are generated from customers in the PRC, they are not further evaluated on a geographic basis. The chief operating decision-makers assess the performance of the operating segments based on the revenues generated. The three major reportable operating segments derive their revenues primarily from the three major portals, namely PCauto, PConline and PClady. The Company currently does not allocate cost of revenue, operating costs or assets to its segments, as its chief operating decision-makers do not use this information to allocate resources to or evaluate the performance of the operating segments. Therefore, the Company does not report a measure of profit or total assets for each reportable segment. Revenues of other segments relate to those generated from other portals, including on-line game, baby and home products, and other services. There were no inter-segment sales for the year ended 31 December 2014 (2013: same). The revenue from external parties reported to the chief operating decision-makers is measured in a manner consistent with that in the consolidated income statement.
Though the Company is domiciled in the Cayman Islands, for the year ended 31 December 2014, all revenues of the Group were derived from external customers and they were all generated from the PRC (2013: same). As at 31 December 2014, other than financial instruments, club membership included in the intangible assets, majority of other non-current assets of the Group were located in the PRC. (2013: same). For the year ended 31 December 2014, there was no revenue derived from a single external customer accounting for ten percent or more of the Group's revenues (2013: same). 4. EXPENSES BY NATURE Expenses included in cost of revenue, selling and marketing costs, administrative expenses and product development expenses were analysed as follows:
Product development expenses are mainly included in employee benefit expenses and depreciation and amortisation expenses. No product development expenses had been capitalised for the year ended 31 December 2014 (2013: nil). 5. OTHER INCOME
6. FINANCE INCOME — NET
7. INCOME TAX EXPENSE
The Company, which is a Cayman Islands corporation, is not subject to any profits tax. The subsidiaries of the Group incorporated in Hong Kong were not subject to Hong Kong profits tax as they had no assessable income arising in or derived from Hong Kong during the year ended 31 December 2014 (2013: same). Current taxation primarily represented the provision for PRC Corporate Income Tax ("CIT") for subsidiaries operating in the PRC. These subsidiaries are subject to CIT on their taxable income as reported in their respective statutory financial statements adjusted in accordance with the relevant tax laws and regulations in the PRC. Pursuant to the PRC Corporate Income Tax Law ("CIT Law"), the CIT rate for domestic enterprises and foreign invested enterprises is 25%. In addition, the CIT Law provides for, among others, a preferential tax rate of 15% for enterprises qualified as High and New Technology Enterprises ("HNTE"). Guangzhou Pacific Computer Information Consulting Co., Ltd. ("GZP Computer") and Guangdong Pacific Internet Information Service Co., Ltd. ("GDP Internet"), the principal operating subsidiaries of the Company, were formally designated as HNTE in 2014 for the three years ending 31 December 2016 under the CIT Law. Consequently, GZP Computer and GDP Internet used 15% in the computation of deferred taxes as of 31 December 2014 (2013: 15%) and the current income tax charge for the year then ended. All the other PRC entities of the Group are subject to CIT at a rate of 25% in accordance with CIT Law. The tax on the Group's profit before income tax differs from the theoretical amount that would arise using the statutory tax rate applicable to profits of all the consolidated PRC entities as follows:
8. EARNINGS PER SHARE (a) Basic Basic earnings per share is calculated by dividing the profit attributable to equity holders of the Company by the weighted average number of ordinary shares in issue during the year (excluding the ordinary shares purchased by the Group and held for the Share Award Scheme).
(b) Diluted Diluted earnings per share is calculated by adjusting the weighted average number of ordinary shares outstanding by the assumption of the conversion of all potential dilutive ordinary shares arising from share options and awarded shares granted by the Company (collectively forming the denominator for computing diluted earnings per share). A calculation is done to determine the number of shares that could have been acquired at fair value (determined as the average annual market share price of the Company's shares) based on the monetary value of the subscription rights attached to outstanding share options. The number of shares calculated as above is compared with the number of shares that would have been issued assuming the exercise of the share options and awarded shares. No adjustment is made to earnings (numerator).
9. DIVIDENDS The dividend paid in 2014 included the payment of the 2013 final cash dividend of RMB16.25 cents (2013: RMB15.26 cents) per ordinary share out of the retained earnings, totalling RMB180,303,000 (2013: RMB165,858,000), excluding the dividend related to the ordinary shares held under the Share Award Scheme of RMB276,000 (2013: RMB464,000). The directors recommended the payment of a final dividend of RMB13.93 cents per ordinary share in cash for the year ended 31 December 2014, totalling RMB154,859,000 based on the ordinary shares in issue as of 31 December 2014. Such final dividend is to be approved by the shareholders at the annual general meeting of the Company to be held on 22 May 2015. These consolidated financial statements do not reflect this dividend payable. 10. TRADE AND OTHER RECEIVABLES AND PREPAYMENTS
(a) Trade receivables, net of impairment provision Credit terms granted to customers by the Group are generally within a period of six months to a year. At 31 December 2014, the ageing analysis of the trade receivables (net of impairment provision of RMB23,069,000 (2013: RMB20,849,000)) was as follows:
As of 31 December 2014, trade receivables of RMB35,321,000 (2013: RMB40,756,000) were past due but not impaired. These related to a number of independent customers for whom there was no recent history of default. The ageing analysis of these trade receivables was as follows:
(b) Other receivables
11. INVESTMENT IN EQUITY FUND
12. HELD-TO-MATURITY FINANCIAL ASSETS All the held-to-maturity financial assets are listed bonds, which are dominated in RMB.
The movement in held-to-maturity financial assets during the year was as follows:
The terms of maturity of the held-to-maturity financial assets are summarised as follow:
The coupon rate of the bonds is 3.25% to 4.50% per annum. All the held-to-maturity financial assets are non-current. The maximum exposure to credit risk at the reporting date is the carrying amount of held-to-maturity financial assets. 13. ACCRUALS AND OTHER PAYABLES
MANAGEMENT DISCUSSION AND ANALYSIS Business Review Despite a slowing economy in China and intense market competition, our revenue grew 16.5% year- over-year as a result of strong advertising demand in our auto, lady and baby portals. While our top line growth remained strong, net profit decreased 12.8% mainly due to an increase in costs which we believe are necessary to ensure future sustainable growth. During the year, we increased headcount to further strengthen our content and mobile product development capabilities and focus sales on expanding our auto dealer networks. We also increased marketing spending on various channels, in particular, mobile search. We are confident that these expenditures will result in a stronger, more robust platform going forward. While these costs did have an impact on our bottom line, they were also instrumental in driving user growth and advertising demand. Our viewership and sales leads increased steadily, with significant growth coming from mobile devices. We extended the offerings on our e-commerce platform to a select number of portals. We also launched new mobile apps for our growing mobile user base. Revenue from PCauto increased 25.7% in 2014, accounting for 57.1% of total revenue during the year. Increased spending from both our auto manufacturer and dealership customers continued to drive growth. During the year, we launched a new community platform for various auto fans and it quickly attracted new users and improved the amount of social interaction on our site. During the second half of 2014, we increased our marketing spending on various mobile and search engine platforms in order to strengthen our brand recognition and lead generation capabilities. We also launched various online and offline marketing events to support car sales from our dealership customers. We remain committed to the development of new digital offerings on our mobile platform. Going forward, we will continue to implement our auto portal strategy which we expect will result in its long-term sustainable growth. Revenue from PConline declined 8.7% as manufacturers continue to reduce their marketing spending. This is largely in line with structural changes that are taking place in the market. While demand for laptops and desktops may not recover in the short-term, we will continue to improve the portal's operating efficiency and explore new market segments. We see good progress and will continue to penetrate the e-commerce market through our unique platform best.pconline.com.cn. We anticipate that the market for wearable devices will offer both new advertising growth and online selling opportunities going forward. But overall, we remain cautious about the future outlook of PConline. PClady's revenue increased 24.1% as a result of strong advertising demand from cosmetics and fashion brands. During the year, we collaborated with several leading luxury brands to develop in-depth feature articles. PClady has steadily established itself as one of the leading websites for luxury products in the market. We will continue to strengthen our mobile product offerings and develop O2O beauty-related services for our users. We are confident that the steady growth of this portal will continue. Revenue from other operations, including PCgames, PCbaby, and PChouse increased 40.6%. The increase in revenue was mainly driven by PCbaby, which had another robust year of growth. We recently expanded our business with the development and launch of intelligent hardware and mobile applications for maternity care which we believe will attract pregnant women to our ecosystem. This new strategy will help us expand our brand, deepen our relationship with users, and complement our other service offerings in the vibrant baby market. We believe that growth in our baby and house portals will remain very strong. Going forward, while we expect competition to remain stiff, especially in the automobile segment, we will continue to execute our strategy to strengthen revenue growth over the long-term. This includes our commitment to the development of high quality content, expansion into select e-commence markets, prudent investment in marketing, and continued innovation of mobile product offerings. In addition, we will maintain a nimble corporate structure that will allow us to respond to changes quickly as we seek out new and effective approaches to address the market's needs. Revenue Revenue increased 16.5% from RMB847.9 million for the year ended 31 December 2013 to RMB987.5 million for the year ended 31 December 2014. Revenue for PCauto, the Group's automobile portal, increased 25.7% from RMB448.7 million for the year ended 31 December 2013 to RMB564.2 million during the year ended 31 December 2014. The increase in revenue for PCauto was primarily due to increased spending from both our auto manufacturer and dealership customers. As a percentage of revenue, PCauto accounted for 52.9% during the year ended 31 December 2013 and 57.1% during the year ended 31 December 2014. Revenue for PConline, the Group's IT and consumer electronics portal, decreased 8.7% from RMB251.8 million during the year ended 31 December 2013 to RMB229.9 million during the year ended 31 December 2014. The decrease was attributable to generally reduction of advertising budget from brands and manufacturers, offset by increase in those from e-commerce vendors. As a percentage of revenue, PConline accounted for 29.7% during the year ended 31 December 2013 and 23.3% during the year ended 31 December 2014. Revenue for PClady, the Group's lady and fashion portal, increased 24.1% from RMB83.6 million during the year ended 31 December 2013 to RMB103.8 million during the year ended 31 December 2014. The increase was driven by strong advertising revenue from cosmetics and luxury fashion products. As a percentage of revenue, PClady accounted for 9.9% during the year ended 31 December 2013 and 10.5% during the year ended 31 December 2014. Revenue from other operations, including the PCgames, PCbaby and PChouse portals, increased by 40.6% from RMB63.7 million during the year ended 31 December 2013 to RMB89.6 million during the year ended 31 December 2014. Revenue from these segments increased as advertisers allocated more of their marketing budgets towards online advertising. As a percentage of revenue, revenue from other operations accounted for 7.5% during the year ended 31 December 2013 and 9.1% during the year ended 31 December 2014. Cost of Revenue Cost of revenue increased 29.2% from RMB249.9 million during the year ended 31 December 2013 to RMB322.9 million during the year ended 31 December 2014. Gross profit margin was 70.5% during the year ended 31 December 2013 and 67.3% during the year ended 31 December 2014. The increase in cost of revenue was due to a rise in personnel-related expenses in content production, as well as technology service fees and bandwidth costs. Selling and Marketing Costs Selling and marketing costs increased 48.6% from RMB167.9 million during the year ended 31 December 2013 to RMB249.4 million during the year ended 31 December 2014. The increase was mainly due to increases in staff costs and marketing expenses related to brand development, particularly in mobile search. Administrative Expenses Administrative expenses increased by 1.9% from RMB77.4 million during the year ended 31 December 2013 to RMB78.9 million during the year ended 31 December 2014, due to an increase in headcount in support of the Group's growth during the year. Product Development Expenses Product development expenses increased by 33.8% from RMB45.9 million during the year ended 31 December 2013 to RMB61.5 million during the year ended 31 December 2014. The increase was primarily due to increases in the number of product development staff and other related expenses. Operating Profit before Share-based Compensation Expenses (non-GAAP) Operating profit before share-based compensation expenses (non-GAAP) was RMB281.5 million during the year ended 31 December 2014, representing a 11.4% decrease from RMB317.9 million during the year ended 31 December 2013. Other Income Other income was RMB7.2 million during the year ended 31 December 2013 and RMB1.6 million during the year ended 31 December 2014. The decrease was attributable to reduction in government grants during the year. Finance Income and Cost Net finance income was RMB9.0 million during the year ended 31 December 2013 and RMB6.9 million during the year ended 31 December 2014. Income Tax Expense Income tax expenses decreased 10.4% from RMB69.4 million during the year ended 31 December 2013 to RMB62.2 million during the year ended 31 December 2014. Net Profit Net profit decreased 12.8% from RMB253.6 million during the year ended 31 December 2013 to RMB221.2 million during the year ended 31 December 2014. Liquidity and Financial Resources As of 31 December 2014, the Group had short-term deposits and cash totaling RMB394.8 million, compared with RMB450.5 million as of 31 December 2013. The decline in cash was primarily due to the investment in equity fund and financial assets as non current assets totaling RMB80.4 million during the year ended 31 December 2014. The Company had no external debt as of 31 December 2013 and 31 December 2014. Bank Borrowings As of both 31 December 2014 and 31 December 2013, the Group did not have any bank borrowings and therefore, its gearing ratio, representing the ratio of total bank borrowings to shareholders' equity, was nil for both years. Material Acquisitions and Disposals During the year ended 31 December 2014, the Group had no material acquisitions or disposals of subsidiaries and associates. Charges on Assets As at 31 December 2014, the Group had no bank deposits or other assets pledged to secure its banking facilities. Foreign Exchange Risk The Group's operating activities were principally carried out in China with most of its transactions denominated and settled in Renminbi, and therefore the overall foreign currency risk was not considered to be significant. Business Outlook The Group believes that internet will remain as one of the fastest growing industries in China in the coming years. The demand for advertising in the automobile, lady, and baby products will continue to grow. In addition, online transaction is expected to be fuelled further by increasing pace of mobile usage and penetration. The Group will continue to enhance new content, build our brands, and develop new products so as to grow viewership and facilitate e-commerce transactions on our websites. We are confident that this strategy will lead to increase demand of our services in the future. OTHER INFORMATION Employee and Remuneration Policies As at 31 December 2014, the Group had 1,762 employees (2013: 1,495), increased by 267 over 2013. The increase in staff level presented the expansion of the Group's operations in 2014. The Group determines its staff's remuneration based on factors such as qualifications and years of experience. Proposed Final Dividend The Board has recommended the payment of a final cash dividend of RMB13.93 cents per ordinary share for the year ended 31 December 2014 (the "Proposed Final Dividend"), which compares with RMB16.25 cents in 2013. The final dividend is subject to the shareholders' approval at the Company's forthcoming annual general meeting to be held on Friday, 22 May 2015 (the "2015 AGM"). The Proposed Final Dividend will be paid in cash on 12 June 2015 to shareholders whose names appear on the register of members of the Company at the close of business on 3 June 2015. Closure of Register of Members For determining the entitlement to attend and vote at the 2015 AGM, the register of members of the Company will be closed from Wednesday, 20 May 2015 to Friday, 22 May 2015, both days inclusive, during which period no transfer of shares of the Company will be registered. In order to be eligible to attend and vote at the 2015 AGM, unregistered holders of shares of the Company should ensure that all share transfer documents accompanied by the relevant share certificates must be lodged with the Company's branch share registrar in Hong Kong, Tricor Investor Services Limited, at Level 22, Hopewell Centre, 183 Queen's Road East, Hong Kong, for registration not later than 4:30 p.m. on Tuesday, 19 May 2015. For determining the entitlement to the Proposed Final Dividend, the register of members of the Company will also be closed from Monday, 1 June 2015 to Wednesday, 3 June 2015, both days inclusive, during which period no transfer of shares of the Company will be registered. In order to be eligible to receive the Proposed Final Dividend, unregistered holders of shares of the Company should ensure that all share transfer documents accompanied by the relevant share certificates must be lodged with the Company's branch share registrar in Hong Kong, Tricor Investor Services Limited, at the above address, for registration not later than 4:30 p.m. on Friday, 29 May 2015. Purchase, Sale or Redemption of the Company's Listed Securities Neither the Company nor any of its subsidiaries purchased, sold or redeemed any of the Company's listed securities during the year ended 31 December 2014. Audit Committee The Audit Committee of the Company, which comprises the three independent non-executive directors of the Company, namely Mr. Tsui Yiu Wa, Alec (Chairman of the Audit Committee), Mr. Thaddeus Thomas Beczak and Mr. Chan Chi Mong, Hopkins, has reviewed the accounting principles and practices adopted by the Group and discussed auditing, internal control and financial reporting matters, including the review of the annual financial results of the Group for the year ended 31 December 2014. Scope of work of PricewaterhouseCoopers The figures in respect of the announcement of the Group's results for the year ended 31 December 2014 have been agreed by the Group's auditor, PricewaterhouseCoopers, to the amounts set out in the Group's audited consolidated financial statements for the year. The work performed by PricewaterhouseCoopers in this respect did not constitute an assurance engagement in accordance with Hong Kong Standards on Auditing, Hong Kong Standards on Review Engagements or Hong Kong Standards on Assurance Engagements issued by the Hong Kong Institute of Certified Public Accountants and consequently no assurance has been expressed by PricewaterhouseCoopers on this announcement. Corporate Governance The Board is of the view that the Company has met the code provisions set out in the Corporate Governance Code as contained in Appendix 14 to the Rules Governing the Listing of Securities on the Stock Exchange during the year ended 31 December 2014, except that there is no separation of the role of chairman and chief executive as stipulated in the code provision A.2.1. Dr. Lam Wai Yan currently assumes the role of both the Chairman and the Chief Executive Officer of the Company. As Dr. Lam is a co-founder of the Group and has extensive experiences in the internet industry, the Board believes that this structure provides the Group with strong and consistent leadership and allows for more effective and efficient business planning and decisions as well as execution of long-term business strategies. As such, it is beneficial to the business prospects of the Group. Appreciation I would like to take this opportunity to express my gratitude, on behalf of the Board, to all our employees for their contribution and to all our shareholders for their continuous support of our Group. On behalf of the Board Hong Kong, 27 March 2015 As at the date of this announcement, the Board comprises 4 executive directors, namely, Dr. Lam Wai Yan, Mr. Ho Kam Wah, Mr. Wang Ta-Hsing and Ms. Zhang Cong Min; and 3 independent non- executive directors, namely, Mr. Tsui Yiu Wa, Alec, Mr. Thaddeus Thomas Beczak and Mr. Chan Chi Mong, Hopkins. Hong Kong Exchanges and Clearing Limited and The Stock Exchange of Hong Kong Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this announcement. CONTACT: Linda Bergkamp, 480-614-3004, [email protected]
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/pacific-online-limited-annual-results-announcement-for-the-year-ended-31-december-2014-300057173.html SOURCE Pacific Online Limited 
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