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Research Firm CSO Insights Identifies Sales and Marketing Pain Points and Opportunities for Improvement in 2015 in a Report Made Available Exclusively by TreeHouse InteractiveSALT LAKE CITY --(Business Wire)-- TreeHouse Interactive (News - Alert)™ (www.treehousei.com), the technology leader in on-demand marketing automation platform (MAP) solutions, today announced that the 10th annual Lead Management and Social Engagement Study, conducted by sales and marketing effectiveness research firm CSO Insights (News - Alert), is available for download exclusively from the TreeHouse web site. The study reports that email marketing campaigns, above all other methods of engaging prospects, deliver the best quality and quantity of sales and marketing leads. In fact, nearly 55 percent of leading companies surveyed reported an increase in lead conversions when lead nurturing was utilized. The report details the campaigns which delivered the best quality and quantity of leads and plans for investments in those areas in 2015. The findings support the case for integrating a MAP solution such as TreeHouse Interactive's Marketing View™, for greater business gain. Key findings from the report include:
Download CSO Insights' Lead Management and Social Engagement Study at http://www.treehousei.com/csoreport/. Additional information is available by contacting TreeHouse Interactive at 801.576.8428 or [email protected]. To learn more about Marketing View marketing automation platform, visit Marketing View resources. Tweet This: Study by CSO Insights Supports the Case for #MarketingAutomation #MAP Technology in 2015 - http://www.treehousei.com/csoreport/ Follow TreeHouse Interactive
About TreeHouse Interactive TreeHouse Interactive delivers leading SaaS (News - Alert)-based partner relationship management (PRM) and marketing automation platform (MAP) solutions to companies that want to get better return on investment from their partner networks and marketing efforts. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit www.treehousei.com or call 801.576.8428. Key words: marketing automation, demand generation, lead generation, lead nurturing, email marketing, landing pages TreeHouse Interactive, Reseller View, Marketing View and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.
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