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IVR Featured Article

Wheelings & Dealings: SinglePoint Partners with Prescott-Clearwater Technologies

December 18, 2013

SinglePoint, Inc., a state-of-the-art mobile technology and full-service mobile marketing company, has entered into a partnership with Prescott-Clearwater Technologies to launch a mobile ad platform.

“We are extremely pleased to be launching what will become a robust, revenue-generating model utilizing our proprietary SMS advertising technology,” said Greg Lambrecht, SinglePoint CEO, in a statement.

As part of the pact, Prescott-Clearwater will plug SinglePoint's mobile ad serving SMS platform into its automated IVR platform.

Officials with SinglePoint said that once deployed, SinglePoint's SMS platform will deliver paid advertisements to the opt-in mobile numbers derived from call-ins and receive income from each and every ad sent.

“The potential here is huge for the company and its shareholders, as it not only introduces a new stream of revenues for the company, but it also allows us to continue to increase application abilities for our existing technology,” said Lambrecht. “As well, the high call volume received by Prescott-Clearwater's IVR, including a high rate of opt-ins, positions Singlepoint to receive passive income on a regular basis.”

The pact between the two companies could not have come at a better time than this. Juniper Research (News - Alert) expects spending on smartphone and tablet advertising and marketing programs worldwide to escalate rapidly from $13.1 billion this year to $39.3 billion in 2018.

Another report shows that the total number of people opting into retail messaging on mobile devices is expected to reach 7.18 million by the end of 2015, representing growth of 38 percent.

SinglePoint is confident it can secure a noteworthy market share in this ever-growing space.

Earlier in August, SinglePoint launched its new software integration with iATS Payments.

According to a release, with this integration iATS is able to easily on-board clients with mobile transactions using SinglePoint's mobile payment technology.

Edited by Rory J. Thompson


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