Zappix, a company that provides cloud-based multichannel cross-OS mobile customer support solutions, recently announced that its Visual IVR and Self-Service mobile app solutions have been selected by Merchant Warehouse, a provider of payment technologies and merchant account services, to provide mobile customer care to its merchants.

The solutions will enable Merchant Warehouse customers to use mobile online forms, access multi-media self-help resources, make secure updates to accounts and place calls through smart visual-IVR menus directly within the app.

Zappix claims that its Visual IVR solution provides an easy and intuitive visual map of the phone menu options on a free-to-consumer native iPhone (News - Alert) or Android App that the consumer can click through before placing the call. On the other hand, Zappix Self-Service solution allows users to create an intuitive virtual assistant on an iPhone or an Android (News - Alert) phone without making any changes to their call-center or back-office IT systems. Together, the two solutions will enable Merchant Warehouse customers to use mobile online forms, access multi-media self-help resources, make secure updates to accounts and place calls through smart visual-IVR menus directly within the app.

“Merchant Warehouse is recognized for delivering unsurpassed customer support,” said Gal Steinberg, Vice President of Marketing at Zappix. “We are delighted to have the opportunity to extend the access to the contact center and provide self-service options on smartphones. After the Zappix deployment, merchants will be able to access customer support resources and self-service options right on their iPhones or Android phones. Zappix even makes it easier to connect directly to the right customer service representative by selecting from a visual IVR menu on the smartphone screen.”