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Empower Your Customer Service Team to be Brand Advocates

Company Name: Frost & Sullivan


Abstract:

Social customer service is no longer a luxury; it's a necessity. Consumer adoption of all forms of social media is at an all-time high but most companies are still using social media solely for outreach, missing a valuable opportunity for enhanced customer service. Social customer service is just as important to your brand as marketing and can be the key competitive differentiator in your business.

In this article you will discover:

- The business value of social customer service
- What makes the customer service the new marketing
- The right technologies to achieve exceptional customer service

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