|[January 14, 2013]
Strategy Analytics: Mobile Enterprise Business App Revenue Reaches $25B in 2012
BOSTON --(Business Wire)--
Mobile business collaboration, productivity, process apps went mobile
in a big way in 2012 according to the Strategy Analytics (News - Alert) Mobile
Workforce Strategies (MWS) service reports "Global
Mobile Enterprise Business Applications User Forecast, 2011-2017"
Mobile Enterprise Business Application Revenue Forecast, 2011-2017."
These reports examine the global mobile workforce's use of business
applications on mobie devices from 2011 to 2017. Each provides global
and regional forecasts by size of business of either the number of
mobile business workers using various types of business applications or
the direct and indirect revenue associated with mobile business
Revenue associated with mobile workers using enterprise business apps on
mobile devices is expected to nearly double over the next 5 years as a
result of hundreds of millions of mobile workers using a growing number
of mobile business applications.
"The consumer mobile experience has taught mobile workers to expect,
even demand, access to information and applications from anywhere using
mobile devices," commented Mark Levitt, Director of Business
Cloud Strategies research at Strategy Analytics. "Mobile workers
have moved beyond just mobile email and messaging to include other
collaboration apps such as conferencing, productivity apps such as
content authoring, and business process apps such as CRM and even ERP."
"The business imperative for workers to be productive while on the way
to, from and at customer and other remote work sites is driving the
rapid mobilization of business apps. Growth in secure application
distribution through mobile device and application management (MDM and
MAM) and Enterprise App Stores is helping to allay security fears and
ensure compliance," said Andrew Brown, Director of Enterprise
Research at Strategy Analytics.
About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory
services, consulting and actionable market intelligence for emerging
technology, mobile and wireless, digital consumer and automotive
electronics companies. With offices in North America, Europe and Asia,
Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com
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