TMCNet:  Inrix Launches New Apps

[January 18, 2013]

Inrix Launches New Apps

Jan 18, 2013 (Close-Up Media via COMTEX) -- Inrix announced the availability of a turn-key set of applications for media that deliver traffic and travel news in less time and at lower cost than traditional methods.

According to a release, the Inrix Digital Media Suite provides reporters with a set of applications and traffic information content that goes beyond typical drive-time traffic conditions with real-time insight into traffic conditions on all major highways and local roads, alert audiences to the day's current and expected traffic hotspots and expected travel times for key routes.


"This opens up a whole new market for traffic reporting," said Nick Simmons, Vice President and General Manager of Media, Inrix. "For the first time, local broadcasters have access to turn-key, professional services that deliver valuable traffic insight and inventory with just a few clicks." The Inrix Digital Media Suite consists of a radio and a TV application offering journalists "drag and drop" traffic report creation and editing tools. By eliminating the time journalists waste scouring multiple sites with a service that provides a complete view of traffic conditions in one application, reporters can create their reports and broadcast breaking travel news in a matter of minutes.

The Apps provide journalists with a Web-based interface that offers a picture of local conditions including traffic speeds and travel times, detailed real-time traffic maps, alerts to delays caused by accidents and other incidents as well as real-time eyewitness reports from the station's Twitter and Facebook community. Unlike legacy traffic systems requiring stations to buy expensive hardware that is extremely difficult to scale, Inrix TV and Inrix Radio can be activated immediately and scaled to connect with other devices, production facilities or desired coverage areas.

Specific Inrix Radio and Inrix TV App features include: -Inrix Radio: Designed exclusively for the radio broadcast industry, Inrix Radio is a software-as-a-service (SaaS) platform that intelligently integrates both traffic incident and cause data to enable the production of customized traffic news stories for radio broadcasts.

-Inrix TV: Designed exclusively for television broadcasters, Inrix TV is a news gathering and reporting app for iPad that connects to any playout system to create visually compelling and highly accurate traffic news reports.

More company information: www.inrix.com ((Comments on this story may be sent to newsdesk@closeupmedia.com))

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