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Ifbyphone Unveils Next Generation of Call Tracking and Call Management for a Mobile WorldCHICAGO --(Business Wire)-- Ifbyphone (News - Alert), the leader in voice-based marketing automation, today announced the availability of its Spring 2014 Release, with first-of-its-kind capabilities and enhancements that enable marketing and sales teams to better monetize sales calls from smartphone users and manage the call activity of their own mobile salesforce. The Spring 2014 Release makes Ifbyphone the only cloud-based call tracking solution to provide businesses and agencies with key functionality such as geo-location call routing, live centralized call monitoring of sales agents and clickstream reporting for integrating a caller's web activity with their call activity. "With this release, Ifbyphone continues to provide one-of-a-kind capabilities that marketing and sales professionals need to optimize lead gen and fuel revenue growth in a mobile world," said Irv Shapiro (News - Alert), CEO of Ifbyphone. "Smartphones are a game-changer, and companies are now in a race to adopt solutions to not only analyze and understand the exact marketing source of each inbound call, but also route those calls to the right sales rep in the right location right away. This Ifbyphone release has exciting new functionality to help them do it." The proliferation of smartphones is having a profound impact on both lead generation and sales operations:
"BIA/Kelsey found that 66 percent of businesses view inbound calls as the highest-quality lead, more than any other lead type," said Michael Boland, Senior Analyst at BA/Kelsey. "It's why this rise in smartphone adoption and mobile search queries is so exciting: it means a greater volume of high-intent inbound calls. The opportunity is to monetize these calls by arming businesses with voice-based marketing automation and by supporting an increasingly mobile, BYOD (bring-your-own-device) salesforce." 4,000 businesses use Ifbyphone to connect, measure and optimize sales and support calls, and the Spring 2014 Release includes enhancements based on their evolving requirements. Key new capabilities include:
For more information about Ifbyphone's Spring 2014 Release or to request a demo, visit public.ifbyphone.com/new-features. About Ifbyphone Ifbyphone provides the leading voice-based marketing automation (VBMA) platform that businesses and marketing agencies rely on to connect, measure and optimize sales calls. Built specifically for marketing and sales, Ifbyphone's cloud-based solution helps companies of all sizes optimize marketing spend across all channels, generate and convert more high-quality leads and acquire more business over the phone. Known for its unmatched ease-of-use and reliability, Ifbyphone's VBMA platform has successfully processed over 250 million calls for over 650 million minutes. Organizations in all industries use Ifbyphone, including marketing agencies, lead generation, e-commerce, direct response, financial services and insurance, health care, retail and logistics and SaaS (News - Alert) and technology. For more information, visit www.ifbyphone.com. Ifbyphone and the Ifbyphone logo are trademarks of Ifbyphone, Inc. All other trademarks are the property of their respective owners.
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