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Briggs & Riley Launches Official WeChat and Weibo Presence
[May 18, 2016]

Briggs & Riley Launches Official WeChat and Weibo Presence


NEW YORK, May 19, 2016 /PRNewswire/ -- Briggs & Riley, the New York based premium luggage brand, is pleased to announce the launch of its official Chinese social media presence on Sina Weibo and WeChat. The launch of these accounts allows Briggs & Riley to open a direct channel to communicate with Chinese customers, provide detailed information about the brand and its global retail presence and directly answer questions from Chinese customers in their native language.

Briggs & Riley Torq

Briggs & Riley will offer customized information on its WeChat menu including detailed information on the Briggs & Riley brand, history, products, and industry-leading "Simple as that®" lifetime warranty. The New York based brand will also be posting timely and informative content for Chinese consumers, including topics such as packing tips, how to choose the right luggage, product reviews and celebrity sightings.

The expanded offering for Chinese customers demonstrates Briggs & Riley's continued commitment to the fast growing luggage industry in China, which posted 19.2% compound annual growth rate from 2010 to 2015, compared to just 3.7% for the North American luggage market during the same period. The market is expected to post double-digit growth in the next five years as well.

This rapid growth is being driven by increased urbanization and rising incomes in China, as well as the continued growth in China's travel market. In 2014 alone, Cinese domestic tourists reached 3.63 billion trips, with domestic tourism expenditure rising more than 16.3% from 2013.



Outbound travel by Chinese citizens increased from 10 million in 2001 to 109 million in 2014 -- a 16.6% increase -- marking China as the world's largest outbound market ahead of the USA and Germany. In 2014, total outbound expenditure increased by 16.3%, reaching USD $155 billion.

Briggs & Riley CEO, Richard Krulik, commented "Briggs & Riley is pleased to further enhance our connections with Chinese consumers, and continue to bring the luggage industry's only Global Lifetime Guarantee to Chinese customers. We look forward to opening these direct channels to communicate with Chinese consumers and to provide a simple, easy to reach way for Chinese consumers to ask questions and learn more about our unique brand."


Sold at more than 600 fine specialty retailers and select high-end department stores in North America, the UK, and Japan, Briggs & Riley products are available in China at more than 12 UTC locations in cities such as Beijing, Hangzhou, and Chengdu, as well the Briggs & Riley e-commerce presence on T-Mall (https://briggsriley.tmall.com/?spm=a220o.1000855.1997427721.d4918089.KILB7P). For a full list of stores, visit the Briggs & Riley Chinese website at www.briggs-riley.cn.

Contact:
Leo Wu
[email protected]

About Briggs & Riley Travelware Inc.

Briggs & Riley is the International brand of luggage and business cases whose fanatical customer base speaks loudly in the two way dialogue that embodies the company's mantra -- Engineered for Reality, Guaranteed for Life. Briggs & Riley's main focus is making sure travelers are equipped with a durable product and a dependable relationship required for today's travel realities. Owned by US Luggage LLC, a privately owned and operated family company, with headquarters on Long Island, New York, Briggs & Riley and its parent company are acclaimed for innovations such as the first ever wheeled luggage, a differentiating Outsider® handle, the first compression/expansion luggage and specifically for backing every bag they make with an unconditional lifetime performance warranty; the only one of its kind in the industry. Briggs & Riley collections are available at UTC locations in China, and on UTCBAG.com. Products can also be found in North America, the UK, Japan at more than 600 fine specialty retailers, select high-end department stores and online, with online ordering and a store locator at www.briggs-riley.com.

Photo - http://photos.prnasia.com/prnh/20160519/8521603227


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