customer

CustomerZone360 NEWS

Free eNews Subscription

Cyara Expands Reach with New Global Partner Program

By Rory Lidstone March 28, 2016

Cyara, the company that is working hard to usher in an omni-channel future by providing top-quality customer experiences for voice and digital channels at scale, has launched a global partner program. This move is said to be a key strategy in accelerating the delivery of Cyara’s SaaS customer experience management (CEM) solutions.

Much of the strategy here has to do with timing as, according to Cyara, the CEM market is expected to grow from $4.36 billion in 2015 to $10.77 billion by 2020. This growth, spurred on by a shift in attitude toward CEM from a nice-to-have to something essential to the way many businesses operate, indeed means that Cyara would greatly benefit from a wider market reach.

“Cyara is in a prime position to capitalize on the rapidly growing CEM market with tools that enable our customers to deliver flawless omnichannel customer experiences,” said Alok Kulkarni, CEO of Cyara. “Cyara’s partners will have a unique opportunity to not only bring market-leading solutions to their customers but also to improve their own bottom line.”

So far, Cyara’s market-leading solutions have been embraced by customer experience leaders, leading to 82 percent growth for the company globally, with over 100 percent growth in North America in the past year, and the addition of over 50 major customers. Considering that, from 2008 to 2015, customer experience innovation leaders have realized cumulative returns 50 percent greater than the S&P 500 market index, Cyara’s success makes a lot of sense.

As for the newly introduced Cyara Partner Program, it is designed to “help partners deliver integrated solutions to their customers,” according to Bill Bryant, director of Global Alliances for Cyara. The tiered program allows partners to choose their level of investment. It is specifically designed for value added resellers (VARs), professional services and system integrators, as well as service and technology providers.

All partners will experience the same set of benefits, which include:

  • Annual recurring revenue (ARR)
  • Attractive value-based margins
  • Rapid partner ROI
  • Customer stickiness
  • Deal sizes from tens to hundreds of thousands
  • Competitive differentiation
  • Expanding their customer impact

However, financial incentives will increase at each level, based on the partner’s level of investment.




Edited by Stefania Viscusi
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

Contributing Writer

SHARE THIS ARTICLE
Related Articles

The Future of Customer Service? Vonage Integrates Generative AI into Conversational Commerce

By: Greg Tavarez    3/27/2024

Vonage, a cloud communications provider under Ericsson, today announced generative AI integration within its Conversational Commerce platform, powered…

Read More

Talkdesk and Verint Expand Partnership for Workforce Management

By: Tracey E. Schelmetic    3/26/2024

AI-powered contact center solutions provider Talkdesk, Inc. recently announced an expanded partnership with Verint to provide automated workforce mana…

Read More

German Multinational Henkel Expands Relationship with Adobe for Generative AI

By: Tracey E. Schelmetic    3/25/2024

Henkel, a German multinational chemical and consumer goods company, recently expanded its partnership with Adobe to advance Henkel's content supply ch…

Read More

CX Analyst Steve Blood Makes Move to Five9 to Amplify CX Leadership

By: Greg Tavarez    3/25/2024

Steve Blood will focus on shaping and elevating Five9's positioning as it expands its global leadership in customer experience.

Read More

Uniphore Doubles Down on GenAI with Powerful New Interaction Analytics Solution

By: Greg Tavarez    3/22/2024

Uniphore upgraded its U-Analyze analytics tool, now powered by generative AI, to address a common pain point: how to leverage a company's own data for…

Read More