[January 08, 2015] |
|
Workforce Institute Radio: HR and Marketing Share the Brand Promise
Kronos (News - Alert) Incorporated:
What:
|
|
|
|
|
Joyce
Maroney, director of The
Workforce Institute at Kronos Incorporated, welcomes William
Tincup, principal analyst at Key Interval Research, on the
Workforce Institute Radio podcast series to talk about how HR and
marketing departments can - and should - work together to build
and foster an organization's brand. Topics include:
|
-
A discussion about the different core audiences that HR and marketing
communicate with and how these audiences intersect;
-
How HR can leverage existing marketing content to build the employment
brand;
-
Techniques for ways HR can assist marketing to build an organization's
public brand;
-
A historical perspective on marketing's transition from primarily an
art discipline to one based on science today with the rise of
analytics and big data - and what HR professionals can learn from this
evolution; and
-
Advice on how to manage brand perception versus reality in the social
media age.
When:
|
|
|
|
Available now
|
|
Where:
|
|
|
|
The
Workforce Institute blog site
|
|
Why:
|
|
|
|
The Workforce Institute provides research and education on
critical workplace issues facing organizations around the globe.
By bringing together thought leaders, The Workforce Institute is
uniquely positioned to empower organizations with the knowledge
and information they need to manage their workforce effectively
and provide a voice for employees on important workplace issues. A
hallmark of The Workforce Institute's research is balancing the
needs and desires of diverse employee populations with the needs
of organizations. For additional information, visit www.workforceinstitute.org.
|
Supporting Resources
About Kronos Incorporated
Kronos is the global leader in delivering workforce management solutions
in the cloud. Tens of thousands of organizations in more than 100
countries - including more than half of the Fortune 1000® -
use Kronos to control labor costs, minimize compliance risk, and improve
workforce productivity. Learn more about Kronos industry-specific time
and attendance, scheduling, absence management, HR and payroll, hiring,
and labor analytics applications at www.kronos.com.
Kronos: Workforce Innovation That Works™.
© 2015 Kronos Incorporated. All rights reserved. Kronos and the Kronos
logo are registered trademarks and Workforce Innovation That Works is a
trademark of Kronos Incorporated or a related company. See a complete
list of Kronos
trademarks. All other trademarks, if any, are property of their
respective owners.
[ Back To TMCnet.com's Homepage ]
|