Inside Sales Lead Management Featured Article

They say a chain is only as strong as its weakest link, but it can also be deduced that many strong links make for a better chain overall.

So it might have been with that thought in mind that VanillaSoft, the award-winning Lead Management and CRM solution for phone centric selling, recently announced that it would be lending its considerable heft and influence to an industry summit. The company said it will sponsor and exhibit at the American Association of Inside Sales Professionals (AA-ISP) Leadership Summit 2015, as well as at regional conferences throughout the year.

According to the AA-ISP, the 7th Annual Inside Sales Leadership Summit will be held April 21-22 at the Hyatt Regency Chicago O'Hare, just minutes from O'Hare International Airport. The 2015 Summit will feature all new presentations from more than 40 of today's most recognized Inside Sales Experts. Attendees will be able to “…learn the latest tips, technologies, and proven best practices for solving today's toughest challenges and issues,” the group said in a release.

“We continue to see an evolution of the Inside Sales role,” said Kevin Thornton, EVP of Sales & Marketing with VanillaSoft. “We are developing new features and functionality for our Inside Sales software, and we are continuing to strengthen our relationship with industry leaders like the AA-ISP. We are proud to sponsor AA-ISP events in 2015, and look forward to actively participating in the Leadership Summit and regional events.”

Those events may include local meetings planned for San Francisco, Denver, Boston and Dallas, as well as webinars held monthly.

“The AA-ISP is pleased to have VanillaSoft join us again in 2015 as we come together to advance the profession of Inside Sales,” said Larry Reeves, CEO of AA-ISP. “VanillaSoft’s philosophy is centered on the power of queue-based routing, helping inside sales professionals increase productivity and achieve higher contact rates which is parallel with the mission of the AA-ISP.”

Added Bob Perkins, AA-ISP’s founder and chairman, “The association is pleased to welcome VanillaSoft again as an annual sponsor. VanillaSoft’s commitment to providing automated sales enablement tools to the inside sales profession is evident, and the AA-ISP is excited to work closely with VanillaSoft in 2015.”