TMCnews Featured Article

The digital environment we live in is creating massive amounts of data, which is empowering consumers and businesses to expect and deliver better products and services. One of the biggest contributors to the growth of this data is digital communications. Whether it is smartphones, tablets or personal computers, consumers can now get in touch with the company they do businesses with no matter where they are. This has pushed companies to start implementing solutions that effectively manage the communication workflows with their customers to deliver better services. Pacific Life’s Retirement Solutions Division has done just that by choosing the GMC Inspire platform.

 Established in 1868, Pacific Life Insurance Company provides a wide range of products that include pension plans. The Retirement Solutions Division of the company was looking for a product to streamline and standardize its internal production processes, while supporting customer documents, including statements, confirmations of transactions and client correspondence. The GMC Inspire solution has an open architecture that delivers on these very points and more.

Inspire is designed with today’s ecosystem in mind. It has the flexibility, scalability and automation capabilities needed for organizations to improve their operations and deliver superior customer service.

The unlimited number of input files the platform provides gives Pacific Life the ability to collect a wide range of data sets from different systems. With this data on hand, the company can maintain consistent branding with automated approval processes by generating personalized and relevant communications on the spot. Each communication can be enhanced with import features to integrate images, graphs and charts to add to the narrative and increase the value of each interaction.

Some of the benefits Pacific Life will experience with GMC Inspire include:

• Reduced time and cost to produce documents.
• Lower the number of templates needed for its correspondence, saving in application maintenance expense and strain on IT.
• Deliver relevant personalized messages, at the right time through preferred channels.
• Customer insight from many sources including CRM, ERP, SAP (News - Alert), ECM, Web-based XML data and social media sites.
• Provides an enriched, single view of each customer by combining data on customer preferences, lifestyles and business transactions.
• Optimize document production and delivery across any channels including mobile, email, SMS, social media, web, print, and many other digital and paper channels.

“GMC Inspire offered us the best long-term fit from a technology perspective to support this objective, as well as having the flexibility to scale to meet any future requirements our clients may have,” said Brian Pead, assistant vice president, Annuities Applications, of Pacific Life’s Retirement Solutions Division.