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Oman Arab Bank (OAB) serves consumers nationally in the Sultinate of Oman and is on a path to provide them with a better omni-channel experience. To meet that goal, it recently partnered with NCR Aptra Activate to use its banking software for the creation of consistency across all modes of bank interaction.

The primary purpose of NCR's Customer Experience Banking is to provide additional functions to OAB's automated teller machines. It can provide customers with a self-service format that is both advanced enough to take advantage of multiple channels and consistent enough to create a more unified brand identity for the national bank. Amin Al Husseini, the CEO of OAB, spoke about how his bank wants to pioneer electronic financial services in the Sultinate.

“ATMs remain a cornerstone of OAB’s transformation strategy,” Husseini said, “and with the adoption of NCR Aptra Activate software we pave the way for enhanced customer experience and the ability to offer a whole new range of transactions, that is in line with our vision to be pioneers in introducing the latest electronic banking systems and services in the country.”

He continued by stating that the NCR's software is well suited to match with the current software OAB already uses and is also advanced enough to meet its future needs. It can integrate with their current infrastructure and continue to be relevant for future cost-saving measures and customer experience initiatives.

TMC (News - Alert) reported earlier this year that omni-channel services may be necessary for the future success of financial services organizations. Banks, in particular, should realize the collective consumer desire for mobile banking and social media interaction. OAB's first step here with its ATMs is likely a good start down that path, but it will need to do more to keep up with modern trends. It apparently has its sight set on many changes that could keep it in line with consumer preferences, and that could pay off in the long run.