How to Survive and Thrive in the Age of Ad-mageddon


How to Survive and Thrive in the Age of Ad-mageddon

By Rich Tehrani, Group Editor-in-Chief, TMC  |  January 21, 2016

More than 200 million global Internet users block ads, and in the U.S. alone this past year, the market has grown by 40 percent. Even more of an industry concern, Apple’s (News - Alert) iOS9 now permits ad blocking on around one billion devices!

Quite often, users choose to block ads because they are sick of seeing unrelated and irrelevant messages. Even more of a nuisance is seeing advertisements for products already purchased.

The situation has become such a big challenge that Yahoo and TheWashington Post are experimenting with ways to get around ad blocking software.

The good news is there is a simple way to get marketing messages through ad blockers using turnkey, content-driven online community sites from TMC. Using proprietary, content targeting, 80 percent of TMC (News - Alert) Online Community sites rank on the first page of search results – even if an ad blocker is used.

The question worth asking is: Won’t this upset ad blocked users? So far, it hasn’t been an issue, most likely because of the nature of the solution. For example, an OC that focuses on coffee, containing articles about grinding or brewing techniques, would likely be a welcome place for related ads. This same concept holds true for many markets such as technology, finance, and health care.

Companies of all sizes, from 10 to 10,000 employees, use OCs to gain traffic and position themselves as leaders by literally owning their selected term in search engines. They even build numerous communities to position themselves as leaders in multiple spaces while gaining search and social traffic in the process.

OCs target buyers while in the frame of mind to learn and purchase. OCs are virally spread through social networks and can become the core of your social strategy. Marketing through education has worked for decades and a premium TMC OC with expert designers and editors supplied is a surefire way to keep the concept working for your business – while building your traffic and awareness.

It is very different from your website. It is a more neutral area which acts as an Internet safe-zone between you and the potential customer looking to learn more about the market you serve.

Ad blocking is the greatest threat the online marketing business may have ever faced, but if you arm yourself with the right tools, what experts are calling ad-mageddon will be nothing more than a speed bump on your path to success.

Edited by Kyle Piscioniere
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