Inside Sales Lead Management Featured Article

EverQuote, operator of an online auto insurance marketplace, recently announced integration of its platform with the SIMS lead management Solution, a marketing tool used by Farmers Insurance agents. SIMS makes it simple for agents to manage systematic marketing programs and ensure they are effectively reaching their customer base.

The EverQuote Pro platform provides agents with internally validated, in-market consumers that match configurable requirements. By not aggregating leads from other providers, and limiting the distribution to a maximum of three agents, EverQuote strives to only supply agents with leads that have the absolute highest potential.

Thanks to this new integration, Farmers Insurance agents can now receive leads from EverQuote Pro directly through SIMS via a unified, cohesive interface. As a result, agents’ workflows are simplified and they can respond much faster to potential customer leads across both services. This is crucial since faster response times are inevitably linked to higher conversion rates.

EverQuote is already integrated with a substantial list of lead management systems and customer relationship management (CRM) solutions, including Agency Buzz, Agency IQ, Blitz Lead Manager, Contactability, Dial your Leads and Velocify, Inc. For agents that don’t have a lead management solution, EverQuote referrals can be received through email.

“Data shows that speed to contact is the number one driver of conversion when communicating with the modern consumer and winning their business,” said Stuart Ganis, Senior Vice President of Strategic Marketing at EverQuote. “This integration enhances local agents’ ability to expedite communication so they can contact more referrals. It’s a win-win for the agent and consumer.”

Agents have the choice to implement this integration on an individual basis, and can do so by visiting EverQuote’s website. Lead generation is an essential tool in an era of massive consumer bases, especially for insurance companies. Continued integration between leading products makes it easier than ever for agents to effectively find business without annoying those same people with repeated contact.