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Chico's FAS, Inc. Partners with CashStar to Launch New Digital Gifting E-commerce Customer ExperienceCashStar, a market leader in gift card e-commerce solutions for large merchants, today announced that Chico's FAS, Inc. (NYSE:CHS), a leading specialty retailer whose brands include Chico's, White House Black Market and Soma, has launched an enhanced consumer gift card e-commerce program powered by CashStar Consumer. Chico's FAS sought a strategic partner that could not only help the company expand the gift card segment of its business, but also help them meet consumer expectations as digital technology evolves. "At Chico's FAS, we consistently look for ways to improve the customer experience in this evolving digital environment and make it as seamless as possible," said Ann Joyce, executive vice president - chief information officer, Chico's FAS, Inc. "With CashStar Consumer, we are better equipped to deliver our company's promise of the "Most Amazing Personal Service," our unique service proposition, and commitment to our customers and their continued loyalty." With CashStar as a partner, Chico's FAS now provides its customers with a real-time digital gifting experience that includes personalization. "We are very excited about launching Chico's FAS onto the CashStar Consumer platform," said Ben Kaplan, group vice president, CashStar. "Our partnership and objective with them exemplifies our primary goal as a company-to provide merchant solutions that create great customer experiences and grow our clients' gift card revenue. CashStar's technology enables Chico's FAS to scale its egift card program over the next year by meeting customer desires for more personalized options and faster delivery."
About Chico's FAS, Inc. As of October 28, 2017, Chico's FAS operated 1,474 stores in the US and Canada and sold merchandise through franchise locations in Mexico. The Company's merchandise is also available at www.chicos.com, www.whbm.com, and www.soma.com. For more detailed information on Chico's FAS, Inc., please visit www.chicosfas.com.
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