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W2O Group Hires Steve Goldberg, Former Enterprise Sales Leader from Salesforce.comSAN FRANCISCO & AUSTIN --(Business Wire)-- W2O Group, an integrated ecosystem of marketing technology and communications firms, announced today that it has hired software sales and marketing veteran Steve Goldberg to lead continued development and growth of its emerging software and services as a service (S²aaS) business. Goldberg, who was a top-performing sales leader at Salesforce.com for nearly a decade, will start December 1 at the company's global technology hub in Austin. Goldberg has nearly 20 years of experience in enterprise solutions and sales for both Fortune 1000 and SMB market companies spanning the high-tech, retail, banking and telecommunications industries. He most recently led software sales at Fuze as the VP of Global Sales. Before that, he successfully served in a variety of leadership roles at Salesforce.com (News - Alert), where he became the #2 enterprise sales executive worldwide and co-authored a proven sales-enablement methodology. "The W2O Group team has positioned itself on the forefront of the ever-changing digital marketing landscape, which is one of the most exciting areas to be working in today," said Goldberg. "They have clearly built and are pragmatically applying differentiated, powerful software and technology solutions that are changing how we market and communicate, ranging from new influencer search engines to more effective ways to conduct media planning and distribute content." <> W2O Group is evolving into a new type of consulting firm it calls Software and Services as a Service Company or S²aaS ("Saas Squared"), which is sometimes more generally referred to as software-enabled services. Traditionally, SaaS (News - Alert) firms have centered their development on software solutions and then layered on services to "serve the software." A S²aaS firm does the opposite; it is an analytics-driven firm that creates software solutions, based on proven analytics products and models to "serve the consultant/client.""Steve will play an essential role as we continue to build our software practice and transform big data expertise into small data excellence and actionable, scalable insights for our clients," said Bob Pearson, President of W2O Group. "By combining industry expertise with software-enabled services, our ability to counsel, plan and shape markets fundamentally changes." For more insight into W2O Group's vision, check out the Common Sense blog. About W2O Group Founded and led by Chairman and CEO Jim Weiss, W2O Group is an independent network of complementary marketing, communications, research and development firms focused on integrated business solutions to drive change and growth through "pragmatic disruption" for the world's leading brands and organizations. W2O Group serves clients through a network of firms - WCG, Twist Mktg, BrewLife and W2O Ventures - through offices in Austin, Boston, Chicago, London, Los Angeles, Minneapolis, New York, San Francisco, San Diego and Silicon Valley. The firm is ranked on the Inc. 5000 fastest growing companies list and was named the 2014 Digital Agency of the Year by the Holmes Report. For more information about W2O, please visit http://w2ogroup.com. Follow W2O Group on Twitter Follow W2O Group on Facebook Follow W2O Group on Linkedin
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