TMCnet News
Transera and Harris Poll Survey Reveals the American Consumer's Perspective on Big Data and the Customer ExperienceSUNNYVALE, Calif. --(Business Wire)-- A survey conducted online in November among over 2,000 U.S. adults ages 18+ by Harris Poll on behalf of Transera (News - Alert) Inc., a company which provides data analytics for customer engagement programs, provides insights into the American consumer's views on the trend of companies collecting and analyzing increasing volumes of data about customers and whether that's translating into better products and service. Here's a summary of the findings from the survey:
A report summarizing the findings of the survey is available online at: http://bit.ly/1r3Yf5Q. Survey Methodology This survey was conducted online within the United States by Harris Poll on behalf of Lewis PR (News - Alert) from November 12-14, 2014 among 2,037 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact [email protected]. About The Harris Poll Over the last 5 decades, Harris Polls have become media staples. With comprehensive experience and precise technique in public opinion polling, along with a proven track record of uncovering consumers' motivations and behaviors, The Harris Poll has gained strong brand recognition around the world. The Harris Poll offers a diverse portfolio of proprietary client solutions to transform relevant insights into actionable foresight for a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer packaged goods. Contact us for more information. About Transera Inc. Transera makes sense out of diverse customer interaction data so that sales, marketing and customer service and support organizations can increase sales, retain customers and improve customer satisfaction through improved customer experiences. A pioneer in cloud-based analytics-driven systems for contact centers, Transera brings data together in the cloud from automated call distributor (ACD) applications, interactive voice response (IVR) systems, customer relationship management (CRM) applications and other customer data sources such as demographic services so that contact centers can analyze, understand, manage and automate customer interactions in new and innovative ways. www.transerainc.com.
|