TMCNet:  www.TheStock411.com: eLayaway, Inc. Announces Release of Hosted Layaway Solution for Small and Medium Businesses; New Product Offers Quick and Affordable Layaway Technology That Drives Sales

[November 28, 2012]

www.TheStock411.com: eLayaway, Inc. Announces Release of Hosted Layaway Solution for Small and Medium Businesses; New Product Offers Quick and Affordable Layaway Technology That Drives Sales

(M2 PressWIRE Via Acquire Media NewsEdge) TALLAHASSEE, Fla., Nov 28, 2012 -- eLayaway(R), Inc. (OTCBB: ELAY) ("eLayaway" or the "Company"), today announced the launch of the Hosted Layaway Department SMB(TM), a new product that is designed to provide small and medium-sized online and brick & mortar retailers with the ability to create, automate and manage their own layaway program in a efficient and cost effective manner. Unlike the Company's highly customizable enterprise Hosted Layaway Department(TM) solution that offers a white-label option, this new version offers a SaaS (Software as a Service) approach, making it more affordable for the average retailer. The simplified approach increases retailer adoption by eliminating barriers to entry such as cost, implementation time and IT integration. The latest release is a powerful tool for increasing sales and providing unique marketing opportunities. It will also enhance the Company's ability to service a much larger market of small and medium-sized online and brick & mortar retailers.


The Hosted Layaway Department SMB(TM) solution assists retailers with the creation, implementation and management of a turnkey layaway program. The Hosted Layaway Department SMB(TM) is a viable solution for retailers looking for a way to offer layaway online. The online "layaway department" can be accessed from the retailer's existing eCommerce website through a simple navigational link, making it easy to promote and manage. Brick & mortar retailers can use the Hosted Layaway Department SMB(TM) to bring their stores online or to support an in-store/self-service layaway kiosk.

The Hosted Layaway Department SMB(TM) provides retailers with an affordable and quick-to-market eCommerce layaway solution that boasts features and benefits such as: -- Turnkey solution that eliminates integration -- Includes the eLayaway payment process -- Product search engine -- Exceptional customer service "Retailers are looking for a quick and affordable solution to building and supporting their own layaway programs," commented Tom Carluccio, Jr, VP of IT and Operations at eLayaway, Inc. "By simplifying our solution and making it more affordable for the average retailer, we not only increase retailer adoption, we are also expanding our network and providing even more value and places to shop for our existing members." The Hosted Layaway Department SMB(TM) will launch with an introductory set up fee of $999 plus a $149 per month hosting fee. Additionally, a 1% transaction fee is assessed for payment processing.

"This is a no-brainer for retailers looking for a unique and affordable way to attract more customers, increase sales and, more importantly, increase profits," said Bruce Harmon, eLayaway's CFO.

About eLayaway, Inc.

eLayaway, Inc., is a publically-traded (OTCBB: ELAY) American payment and retail technology company headquartered in Tallahassee, Florida. To learn more about eLayaway, Inc., and supported brands, please visit: eLayawayInc.com.

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