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Asiaray Sweeps Five Out of the Six Outdoor Advertising Awards at the 8th Beijing International Festival of Advertising Awards
[August 11, 2016]

Asiaray Sweeps Five Out of the Six Outdoor Advertising Awards at the 8th Beijing International Festival of Advertising Awards


HONG KONG, Aug. 11, 2016 /PRNewswire/ -- Asiaray Media Group Limited ("Asiaray" or the "Group"; HKSE stock code: 1993), a leading out-of-home media company with a strategic focus on airport and metro line advertising, is pleased to have received five out of the six honours in the out-of-home advertising category presented by the 8th Beijing International Festival of Advertising Awards. These accolades demonstrate the panel's recognition of Asiaray's professionalism and excellence in the outdoor advertising industry.

Mr. Klaus Lu (second from right), General Manager of Beijing Yatie Advertising Media Co., Ltd. and Wuxi Asiaray Metro Media Co., Ltd. accepted the gold award and made a speech at the 8th Beijing International Festival of Advertising Awards presentation ceremony

Mr. Vincent Lam, Founder, Chairman and Chief Executive Officer of Asiaray, said, "We are proud to have won five of the six trophies in the outdoor advertising category at the 8th Beijing International Festival of Advertising Awards presentation ceremony last night. These recognitions reflect our commitment in partnering with our clients in delivering innovative and engaging out-of-home advertising solutions leveraging our well-developed 'space management' approach. With our nationwide network of media resources located at over 36 cities in the Greater China region, we will continue to dedicate our efforts in enhancing the ambience and enriching the passengers' journeys through our outstanding outdoor advertising campaigns."

The 8th Beijing International Festival of Advertising Awards, inaugurated since 1992, is one of the most authoritative advertising awards which honor exceptional and innovative advertising campaigns in the Greater China region in a total of seven categories, namely video, print, broadcast, outdoor, animation, internet and writing. In each of these categories, there will be one gold, two silver and three bronze award winners. During the 8th Beijing International Festival of Advertising Awards presentation ceremony last night, Asiaray won five of the six trophies in the outdoor advertising category including the One Peking mega building wrap and LED rooftop which displays UBS's largest outdoor advertising in the world.

During the presentation ceremony of the 8th Beijing International Festival of Advertising Awards, Asiaray garnered the following accolades:

UBS's Largest Outdoor Advertisement in the World (One Peking, Hong Kong)
Light up the Kowloon Skyline in Hong Kong
- Gold Award

Aliyun Interactive Exhibition (Shenzhen Airport)
Interactive exhibition area using large 3D pop up and AR technology 
- Silver Award

KFC's Rice Bucket (Wuxi Metro)
Groundbreaking use of pillars for simulating shapes of products 
- Silver Award

Tmall International's Carousel Wrap (Hangzhou Airport)
Baggage carousel wrap with a metaphor that Tmall "continuously" delivers overseas goods to domestic customers 
- Bronze Award

Maltesers' Best Chill Out (Hong Kong MTR)
"Unfriending" worries by taking away interesting magnetic cards from display wall 
- Bronze Award

Merit Awards

  • KFC "Metro Cafe" with Nanotechnology (Wuxi Metro)
  • Relieving pressure via "Balance" magnetic cards (Shenzhen Metro)
  • "Shake for Luck" O2O campaign by Chow Tai Fook Jewellery (Hong Kong MTR)
  • The first 50-meter-long super advertising corridor of YOHO MALL (Hong Kong MTR)
  • Mid-autumn O2O campaign by Super Star Group (Hong Kong Bus Shelters)
  • Cool and passion all the way accompanied with Pepsi (Beijing Metro)
  • Impactful display advertising by Mercedes Benz (Shenzhen Airport)

About Asiaray Media Group Limited (HKSE stock code: 1993)

Established in 1993 and listed on the Main Board of The Hong Kong Stock Exchange in 2015, Asiaray is a leading out-of-home media company in Greater China with a strategic focus on airport and metro line advertising. It is currently ranked first among privately-owned media companies in terms of number of airports and second in terms of number of metro lines with exclusive concession rights to mainstream media resources and revenue in Greater China. Through its constant efforts in expanding media resources with strategic value, the Group has secured exclusive concession rights to mainstream media resources at 27 airports and 12 metro lines as at 11 August 2016. With an extensive nationwide network of media resources covering 36 cities in Greater China, the Group leverages its well-developed space management approach to deliver integrated, creative out-of-home media solutions to renowned and diverse advertising customers. For more details about Asiaray, please visit its official website at www.asiaray.com.

Media Enquiries

Asiaray Media Group Limited





Jane Yip

+852-2539-3939

[email protected]

Ray Dou

+852-2539-3939

[email protected]


Photo - http://photos.prnasia.com/prnh/20160811/8521605120


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