CUSTOMER MAGAZINE – Q3, 2017

Paid Endorsements: Instagram Helps Influencers Keep It Real

Online influencers gained popularity in large part due to their perceived authenticity. But, as these individuals have grown their online influence, many of them want to monetize it by doing deals with the brands they espouse....Read More >>>

Influencers Have Taken Over Online Video
Influencers have taken the online world by storm, and sponsored influencer content has drawn far more viewers than the content it aimed to promote? - 01/19/2018

Announcing the CUSTOMER TMC Labs Innovation Award Winners of 2017
Wow, what a year it's been in the contact center and CRM spaces. Our 2017 TMC Labs Customer Awards are designed to highlight the leading companies in the industry and their recent innovations. - 01/19/2018

The InfoLearning Center: Resource Prepares InfoCision Communicators to Deliver Top-Notch Service
Many organizations take a trial-by-fire approach to acclimating new hires. And they lack the tools to keep existing staff up to speed on new capabilities and processes. But InfoCision Management Corp., a leading customer care solutions provider, is different. - 01/19/2018

Total Surveillance: The World is Changing
We are living in a world where the lack of privacy is becoming not only an issue, but also a norm. It's a day-to-day reality that consumers worldwide have to live with. But, they may not even realize the extent of this issue. - 01/19/2018

How to Improve the Customer Journey by Leveraging Existing Martech, Adtech Investments
Marketing automation, content management, analytics workbenches, and CRM systems all have one thing in common: the people who use them. - 01/19/2018

AI: Your New, Must-Have CRM Assistant
Big data only got us so far. The missing link was one that would take every UX and behavior analytics and translate it into information such as mood, context, and intent with which actions could be taken. - 01/19/2018

Five Big Trends Shaping How Millennials Will Communicate In Real Time
As we fast forward toward 2020, when more and more enterprise value is being created in the digital world, how can we build the tools millennials will need to communicate in their own unique way? - 01/19/2018

Digital Assistants: Why eCommerce is Going About Chatbots All Wrong
For many digital retailers, chatbots have drastically reduced the number of inquiries to the call center, while also improving the efficiency of customer service interactions. - 01/19/2018

How Do You Spell CRM Evolution? With 4 Cs
New technologies are shaping the world around us, and small businesses have a tremendous opportunity to capitalize on these advancements. This is especially true with customer relationship management, an area that businesses were smart to pay attention to 30 years ago and can no longer afford to ignore in today's competitive environment. - 01/18/2018

Connecting Payment, Other Systems Can Deliver New Customer Experiences
As technology plays a larger role in every part of the restaurant industry, consumers will see a growing shift toward automation. - 01/18/2018

How to Make the Most of Your CRM
It is widely recognized that the right strategies and solutions bring efficiency and sophistication to customer services, boost customer engagement (and, therefore, loyalty), and ultimately drive company revenues. - 01/18/2018

How to Get Millennials Excited About IT Training
Millennials may be considered young today, but they are poised to comprise about 75 percent of the workforce by 2025, and - increasingly - they're knocking on doors looking for careers to help pay for the latest gadgets, their homes, and their livelihoods. - 01/18/2018

How to Improve Your Sales Forecast & Your Company's Performance
It's hard to overstate the importance of consistently producing accurate sales forecasts. By definition, forecasts are about the future, and in a very real sense, a company's prospects for the future are its heartbeat. - 01/18/2018