Last Thursday, the cryptocurrency community gathered in Ft. Lauderdale for The Blockchain Event, a two-day conference collocated alongside ITEXPO designed to spread education and awareness about the benefits of distributed ledger technologies.
One of the most interesting storylines at The Blockchain Event was Platinum Sponsor Mavatar which promises to revolutionize online and offline commerce with its PaaS-based mCart omnichannel and next-gen shopping cart solution, mCart. Mavatar is disrupting ecommerce and influencer marketing by allowing businesses to bypass middlemen while processing payments. The company’s mCart platform uses blockchain technology to allow businesses to process large volumes of micro payments efficiently, securely and accurately. The mCart platform is a game-changing technology for marketers, brand influencers and shoppers.
Mavatar is the brainchild of CEO Susan Akbarpour, who participated in two panels last week titled Blockchain Innovation Case Studies, with South Florida Distillers CEO Avi Aisenberg and Fan Controlled Football League CEO Sohrob Farudi, and ICOs: The Next Wave of Investing with Symmetry Blockchain Advisors Co-Founder Deborah Hoffman and Silver Miller Partner David Silver.
During Blockchain Innovation Case Studies, Akbarpour proved to attendees that Mavatar is no overnight sensation. What you are seeing today is a multimillion dollar project that has been in development for the last seven years. It’s the culmination of years of research, investment, trial and error, as Akbarpour and her team have been working tirelessly to close the gap between online and offline.
As Akbarpour explained, mCart is a next-gen approach to consumer-centric shopping carts that allows consumers to keep them after checkout, and use them across all of their favorite stores and channels. Now, we have finally reached the point where siloed shopping carts are being optimized and modernized in true omnichannel fashion. At the same time, Mavatar is using cryptocurrency tokens to reward and incentivize shoppers and brand influencers.
Akbarpour, it should be noted, was not just at The Blockchain Event to promote Mavatar. She also helped further the conversation on a critical matter regarding ICO investment. On Friday, we learned about the current risks associated with the ICO market which is right now unregulated by the federal government.
Akbarpour offered some tips for investors who are new to the ICO game, encouraging them to look for a reasonable cap, a competent team, a comprehensive spending roadmap and strong underlying technology.
She also pointed out how 90 percent of ICO investment is coming from the global developer community, which is great news for later stage
On March 1, Mavatar will hold a webinar that will explain exactly how the company is shortening the path to purchase from discovery to fulfillment. Attendees will learn how retailers can use mCarts to acquire unique customers, generate new business and keep track of marketing investments.
Make sure to check back soon for registration information.
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