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Bright Pattern Partners with Arthur Lawrence for CX Initiatives

By Tracey E. Schelmetic March 04, 2024

Omnichannel contact center software solutions provider Bright Pattern recently formed a partnership with Houston-based management and technology consulting firm Arthur Lawrence to expand digital customer experiences (both figuratively and geographically).

With this Bright Pattern partnership, Arthur Lawrence plans to enhance its delivery of business transformation solutions for enterprise-level organizations, particularly across diverse regions, including the UAE, KSA, North America and beyond. In doing so, it will be offering customers the latest tools for improving the customer experience and streamlining management solutions processes.

Luc Cavelier, Bright Pattern’s Head of Business Development EMEA, noted that the partnership will provide Bright Pattern with an extended outreach in the Middle East and African markets.

“We are thrilled to partner with a company that has consistently demonstrated its capability in the EMEA market," Cavelier said. We are looking forward to a collaborative and fruitful relationship that will benefit both our companies and our customers."

Additionally (as a result of the partnership), Bright Pattern plans to introduce a host of new omnichannel features, including Omnichannel Conversations; simple, seamless conversations across both voice and digital channels for both agents and customers. Features also include Omnichannel Quality Management interaction monitoring and feedback for an improved customer experience, OmniEnterprise CX (which allows employees to engage via voice or digital channels using the Bright Pattern Mobile App), and Conversational AI & Automation to enhance digital interactions with AI capabilities.

"This strategic partnership marks a pivotal moment in our commitment to delivering unparalleled customer experiences,” noted Ricardo Langwieder-Görner, Managing Partner of Arthur Lawrence in the MEA region and CX Business Unit. “It will not only benefit our companies but also provide immense value to our customers. By leveraging the cutting-edge capabilities of Bright Pattern's advanced technology, we are positioned to drive meaningful transformations and create lasting value for our clients."

Langwieder-Görner noted that with the latest emerging technology tools provided by Bright Pattern, Arthur Lawrence is confident in its ability to enhance the customer experience significantly for its own customers.




Edited by Alex Passett
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