CustomerZone360 Contributors

Susan J. Campbell

Susan J. Campbell is an independent copywriter with 15 years of direct and business-to-business marketing experience. As a freelancer, Susan has written copy for large corporations and independently owned businesses specializing in business-to-business sales. She has also had her research published by the University of Hawaii.

Before becoming a freelancer, Susan spent fifteen years in the sales field. Her sales activity included consumer and business-to-business selling. She holds a B.S. in Business Administration with a marketing emphasis from Missouri Western State University.

Susan is a contributing editor for TMC and runs Susan J. Campbell Copywriting Services out of her home office. You can visit her business website at


Latest Articles

Use Technology to Turn Buyers into Loyal Brand Advocates 07/13/2016
No Integration Between Sales and Support Could Leave You Doomed to Fail 07/12/2016
Why You Need Customer Support Software in B2B Relationships 07/08/2016
If Efficiency Isn't the Name of Your Game, You Just Might Lose 06/21/2016
How Customer Support Software is More Than Just a Cost 06/17/2016
Why Relationships are Critical in B2B 06/16/2016
5 Things You Can Learn From Your Competition 05/05/2016
If Customers Aren't Flocking to You - It Could Be the Customer Experience 03/28/2016
5 Ways to Prevent Customer Riots 03/23/2016
Why the Customer Experience Matters - The First Time 03/16/2016
Blurring the Lines Between B2B and B2C Buyers 03/15/2016
It Pays to Share Knowledge 03/07/2016
The Customer Experience Matters - Even in B2B 03/01/2016
The Customer Experience Matters - Even in B2B 03/01/2016
Reactive Customer Support Not Enough to Be Competitive in B2B Markets 02/24/2016
3 Things You Must Do for Great Customer Service 02/22/2016
Don't Expect Your B2C Customer Service Approach to Work in B2B Relationships 02/09/2016
Why the Customer Experience is Essential to eCommerce Survival 01/26/2016
Threat of Competition Inspires New Best Practices in Cloud Security 01/26/2016
Without the Right Tools, the Help Desk Agent Will Fail 01/21/2016
Reasons Why B2C is Different Than B2B 01/20/2016
If Your Differentiation Isn't Based on Quality Service, Your Days are Numbered 01/12/2016
WFM: If Price Scares You Away, the Cost of Doing Nothing Should Make You Want to Stay 12/01/2015
Don't Argue for the Contact Center - Justify it with Real-Time Data 11/24/2015
Why Financial Institutions Can't Afford to Ignore Mobile 11/17/2015
4 Strategies to Quickly Boost Morale and Performance in the Call Center 11/11/2015
Social Media Can Be the Answer to Your Workforce Management Headaches 10/26/2015
What Insight Can You Gain from Customer Support Software? 09/28/2015
Is Your Workforce Management Solution Truly Cloud-Based? 09/28/2015
Does Digital Really Improve the Customer Experience? 09/11/2015
Is Customer Support Software Enough in the Wake of a Phishing Attack? 09/01/2015
3 Ways to Maximize Your WFM Investment 09/01/2015
Don't Try Email Marketing Without Customer Service Software 08/11/2015
Important Tips for Selecting Customer Support Software 08/11/2015
Can You Improve Workforce Management With One Little Word? 07/28/2015
Getting the Most Out of Your Workforce Management Investment 07/21/2015
Does Data Drive the Hiring For Inside Sales Lead Management? 07/16/2015
Want Success with Inside Sales? Change Your Attitude 07/09/2015
Why Should Your Customer Service Software Support Real-Time? 07/02/2015
Why You Need Workforce Management to Keep Your Good Agents 07/01/2015
Valuable Tips to Extend the Value of Your Customer Support Software 07/01/2015
Can Customer Service Software Help Turn the Angry Customer Into Happy Advocate? 06/29/2015
Customer Support Software and the Self-Service Demand: Why It's Necessary 06/23/2015
Why Your Dentist Needs Customer Service Software 06/23/2015
Four Tips to a Better Summer Sales Meeting 06/17/2015
Top Reasons Workforce Management Solutions Should Include Speech Analytics 06/08/2015
Five Ways to Boost Pipeline Velocity for Inside Sales Lead Management 06/02/2015
5 Ways Workforce Management Can Improve Agent Performance 06/02/2015
Put an End to Customer Disasters with Workforce Management 05/28/2015
Trends to Boost Workforce Management Investments 05/20/2015
Why Inside Sales Lead Management Should Focus on the 'Right' Win 05/19/2015
Can Customer Support Software Reverse the Money Pit Trend? 05/12/2015
Getting the Customer is One Thing - Customer Service Software is What Drives Retention 05/12/2015
Social Media Can Support Your Sales Lead Efforts 05/12/2015
Does Sales Success Sometimes Rely on the 'Sales Jerk'? 05/07/2015
How Learning about Ants and Grasshoppers Can Help Inside Sales Lead Management 05/06/2015
Contact Center Training is Critical to Protect the Customer Base 05/01/2015
How Workforce Management Helps the Competitive Advantage 04/21/2015
Workforce Management Market Set to Explode 04/15/2015
To Drive the Best Results in Inside Sales Lead Management, You Need to Understand Marketing ROI 04/14/2015
Will RPO Vendors Add Value to Workforce Management? 04/06/2015
Is the Customer Experience More Important than the Cost of Workforce Management? 04/01/2015
Do Your Plans for Customer Service Software Include the Cloud? 03/17/2015
Ready to Drive Better Performance in the Contact Center? 03/17/2015
Lessons of 'March Madness' Keep Sales Efforts in Focus 03/17/2015
Can Your Customer Support Software Handle the Bad Review? 03/16/2015
Steps to Improve Interactions with an Angry Customer 03/10/2015
Can Partnerships Improve Customer Service Software? 03/03/2015
The Changing Customer Experience in the Insurance Industry 03/03/2015
Why Speech Analytics is Good for Workforce Management 03/03/2015
Can Smart Simplicity Help Improve Workforce Management? 02/23/2015
4 Ways to Improve Workforce Management Outcomes 02/19/2015
How Workforce Management Can Help Improve FCR 02/09/2015
Workforce Management Success Depends on Listening 02/03/2015
Don't Trust Your Workforce Management to the Fake Cloud 01/26/2015
Why You Need the Omnichannel Experience in Your Customer Care Center 01/19/2015
3 Methods to Help Your Agents Manage Customer Service Situations 01/13/2015
Integrating Customer Support into Your Marketing Department 01/07/2015
Workforce Management in Huge Demand in Healthcare 01/06/2015
The Customer Experience Needs to be Primary Focus in Workforce Management 12/30/2014
Tips to Improve Your Inside Sales Lead Management Cold Calling 12/29/2014
Are You Getting the Data You Need from Customer Surveys? 12/22/2014
Leverage Customer Service Software to Meet Changing Expectations 12/17/2014
How a Story Can Impact Your Workforce Management 12/08/2014
How Can PIP Help You Get More from Customer Service Software? 12/04/2014
Why Workforce Management Solutions Should Include Speech Analytics 12/03/2014
How the Landing Page Can Help Inside Sales Lead Management 11/24/2014
Why You Should Turn Customer Complaints into Success Stories 11/19/2014
Taking Customer Support Software to the Next Level with Agent Assessments 11/11/2014
Is Your Call Center Ready for the Holiday Season? 11/05/2014
Why Third Party Workforce Management Makes Sense 11/03/2014
Why It Matters That Customers Care About the Experience 10/29/2014
How to Keep Quality Employees 10/27/2014
Why Social Media Engagement is Important for Inside Sales Lead Management 10/23/2014
Boost the Bottom Line with Customer Service Software 10/15/2014
Workforce Management is a Must, But Should it Come From the Cloud? 10/13/2014
Why Customer Support Software Quality is Important to Agents 10/08/2014
How to Diffuse the Angry Customer 09/23/2014
Why Workforce Management is Good for the Back Office 09/09/2014
How Can Customer Service Software Add New Flavor to the User Experience? 09/03/2014