Atelka, a business process outsourcing (BPO) provider in Canada, uses a force of nearly 3,000 employees to offer customer contact support for its enterprise clients throughout four Canadian provinces, including Atelka’s home of Quebec.
TeleTech (News - Alert), a global service provider that also focuses on BPO, announced this past week that it has closed its acquisition of Atelka and added that company’s capabilities to its own Customer Management Services division. Kenneth Tuchman, the CEO of TeleTech, commented in his company’s announcement about how this joining of forces allows TeleTech to better serve customers in several regions of Canada.
“Our acquisition of Atelka is part of our strategy to bring our holistic customer engagement platform to key geographies,” Tuchman began.
“With Atelka’s strong management team, outstanding employees, and several long-standing client relationships, we now have a solid foundation for growth in the important Canadian market,” he continued.
Likewise, Atelka CEO Tom Loberto said this acquisition is beneficial for his company because of the resources it will receive from his new parent company. Atelka will now have access to the full TeleTech line of services, which Loberto indicated will make a welcome addition to those Atelka already serves its large number of corporate clients.
Though Atelka has not made TMC (News - Alert) news much in the past, it has seen its share of notable partnerships that made headlines. On the other hand, one can see TeleTech as a dominant figure in the BPO market through its own strategic partnerships and industry awards. This year alone, TeleTech has also seen its placement as a “Leader” in a Gartner (News - Alert) Magic Quadrant study and the dispersion of its own study that tried to capture “moments of ‘wow’” to link positive customer experiences with company loyalty.
This latest pairing seems to speak volumes about TeleTech’s intentions to solidify its own position as a global service provider. Meanwhile, it also shows how a smaller company, Atelka, can offer value to a larger competitor by being a strong player in its own regional market.
Edited by Alicia Young