Considering that across industries, reports show that superior customer experience correlates to faster revenue growth, your entire contact center strategy should be designed to deliver an ever-improving customer experience. What makes your customers feel appreciated and valued? What processes could annoy or frustrate them? How can you turn superior experience into revenue? The answers to these questions lie in the constant influx of new data generated each day by your customers, and analytics holds the key to your ability to gaining visibility into the data and the opportunities they create. With data analytics, you will be able to understand what drives satisfying customer experiences in your contact center and how you can improve your processes to exceed customer expectations.