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LSU Athletics Deploys Sprinklr Insights to Capture Fans on Social Media

By Tracey E. Schelmetic April 25, 2024

Sporting events are about much more than selling tickets for a single event. Today, many sports fans tie their game attendance to a pseudo-getaway adventure that encompasses time off for leisure activities, hotel rooms, dining, shopping and other family events. When sporting organizations or venues fail to capitalize on broad marketing campaigns, they lose money that could have otherwise been earned. For this reason, it’s important that sports organizations build comprehensive, multichannel marketing campaigns to try and capture more than just a fan in a seat… instead, the goal should be to capture the entire fan experience.

Unified CX intelligence management platform provider Sprinklr Insights recently announced that the athletics program of Louisiana State University (LSU) has chosen Sprinklr to help strengthen its social media presence. By creating an omnichannel social media strategy, the LSU team generated $13 million in earned value for all social accounts in 2023 and enhanced its ability to understand and engage with LSU fans.

With 21 men's and women's teams in 16 sports — each with multiple social media accounts — LSU Athletics required a comprehensive and unified social media platform to effectively measure social performance and support strategic content decisions. It chose to deploy AI-powered Sprinklr Insights to better understand the health of the LSU brand across its entire athletic department.

“Sprinklr is a critical pillar of our brand strategy at LSU Athletics. It’s an intuitive tool that gives incredibly in-depth measurements, as well as 30,000-foot views of what we do, helping us share more aligned and strategic messages,” said Cody Worsham, Chief Brand Officer, LSU Athletics. “Coaches and teams want to see how our social media efforts measure up to what competitors are doing on social. Sprinklr enables us to do that in real time, providing a scouting report to help ensure that we are competing at the highest level.”

Edited by Alex Passett
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