Vermeer Southeast Saves CRM Time, Money with PipelineDeals

By David Delony March 01, 2016

PipelineDeals, a cloud business relationship software provider, has announced that Vermeer Southeast selected the company to improve its time and resource allocation.

"PipelineDeals provides everything needed to empower our salespeople to build the relationships that drive business success," said James Jeffcoat, IT director for Vermeer Southeast. "With access to the complete history of our customer relationships at their fingertips, even notes on 'handshake deals' made years ago, the system always knows the next best action for our sales team to take and when."

Prior to going with PipelineDeals, the heavy equipment manufacturing distributor previously managed the history of the customers at its nine sites individually. Naturally, maintaining customer databases with its own CRM for each location lead to a lot of headaches.

With PipelineDeals, all of the customer location for the sites is stored in one central location. Customer information can be updated immediately and accessed from every site.

Vermeer Southeast said that it saw an immediate reduction in IT administrative efforts by 50 percent. The savings comes in the lack of time wasted from troubleshooting faulty or lost data from its old CRM system. The company’s IT department spends about only 30 minutes per week managing the software.

For the small-and-medium-sized businesses PiplineDeals focuses on serving, this means more time and money they can spend toward growing essential business functions instead of troubleshooting IT problems, since these companies generally lack the sophisticated resources that enterprises have.

"PipelineDeals is optimized to fit the way SMBs and their sales teams work, and Vermeer Southeast is no exception," said JP Werlin, CEO and founder of PipelineDeals. "Through easy management of customer data from a single, immediately accessible source regardless of location, SMBs can successfully foster business relationships while eliminating overhead. Our customers can feel assured they've invested in a technology that truly helps them achieve their business goals."

TMC’s own CUSTOMER magazine also recognized PipelineDeals as one of its Product of the Year award winners in January.

Edited by Stefania Viscusi