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LiveHive Offers Preintegrated Solutions to Address Sales App Proliferation

By Paula Bernier April 19, 2016

The number of apps people use in both their personal and their professional lives continues to multiply. However, when sales professionals use a collection of different apps to get the job done, it can create unneeded complexity and provide only piece parts of the larger picture. In a move that addresses the proliferation of sales apps, LiveHive is introducing a next-generational sales acceleration platform – and the first of what will be a stable of ecosystem partners – that brings together popular sales apps to provide sales managers and sales reps with a more holistic view of the entire sales lifecycle.

LiveHive CMO Micheline Nijmeh in a recent interview explained that the company’s new dashboard provides users with a single pane of glass through which they can see all data on such parameters as rep activity, lead engagement/activity, sales process, messaging analytics, coaching reports, and more. Some of this data is pulled into the LiveHive solution from apps from select partner companies, with which LiveHive has joined forces to deliver preintegrated solutions.

The first preintegrated solutions tap data from the apps CudaSign by Barracuda Networks and InsideView. LiveHive expects to welcome additional members to its LiveHive Sales Connect partner network in the future. (Offering an API is also on LiveHive’s roadmap, said Nijmeh, but not on its short-term roadmap.)

Integrations are a key part of the strategy at LiveHive, which already has integrations with Salesforce, Dynamics, Act-On, Box, Dropbox, Egnyte, and OneDrive.

Nijmeh said LiveHive saw the need for preintegrated solutions in light of the flood of sales apps now available and the challenges that creates for sales managers and reps. Indeed, the Sales Management Association reports that less than a quarter of firms surveyed think sales tools work well together, and only 19 percent of respondents are satisfied with their sales tool integration.

The next-generation LiveHive solution, she added, addresses that problem, and helps businesses grow their pipelines in a predictable manner (by enabling them to see things more holistically), scale their businesses quickly using best practices, increase sales productivity and efficiency, allow for more efficient tool adoption and management, and align marketing driven demand generation with sales qualification activities.



Executive Editor, TMC

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