customer

CustomerZone360 NEWS

Free eNews Subscription

LiveHive Offers Preintegrated Solutions to Address Sales App Proliferation

By Paula Bernier April 19, 2016

The number of apps people use in both their personal and their professional lives continues to multiply. However, when sales professionals use a collection of different apps to get the job done, it can create unneeded complexity and provide only piece parts of the larger picture. In a move that addresses the proliferation of sales apps, LiveHive is introducing a next-generational sales acceleration platform – and the first of what will be a stable of ecosystem partners – that brings together popular sales apps to provide sales managers and sales reps with a more holistic view of the entire sales lifecycle.

LiveHive CMO Micheline Nijmeh in a recent interview explained that the company’s new dashboard provides users with a single pane of glass through which they can see all data on such parameters as rep activity, lead engagement/activity, sales process, messaging analytics, coaching reports, and more. Some of this data is pulled into the LiveHive solution from apps from select partner companies, with which LiveHive has joined forces to deliver preintegrated solutions.

The first preintegrated solutions tap data from the apps CudaSign by Barracuda Networks and InsideView. LiveHive expects to welcome additional members to its LiveHive Sales Connect partner network in the future. (Offering an API is also on LiveHive’s roadmap, said Nijmeh, but not on its short-term roadmap.)

Integrations are a key part of the strategy at LiveHive, which already has integrations with Salesforce, Dynamics, Act-On, Box, Dropbox, Egnyte, and OneDrive.

Nijmeh said LiveHive saw the need for preintegrated solutions in light of the flood of sales apps now available and the challenges that creates for sales managers and reps. Indeed, the Sales Management Association reports that less than a quarter of firms surveyed think sales tools work well together, and only 19 percent of respondents are satisfied with their sales tool integration.

The next-generation LiveHive solution, she added, addresses that problem, and helps businesses grow their pipelines in a predictable manner (by enabling them to see things more holistically), scale their businesses quickly using best practices, increase sales productivity and efficiency, allow for more efficient tool adoption and management, and align marketing driven demand generation with sales qualification activities.



Get stories like this delivered straight to your inbox. [Free eNews Subscription]

Executive Editor, TMC

SHARE THIS ARTICLE
Related Articles

CUSTOMER Magazine Announces Winners of 2025 Voice AI Technology Excellence Awards

By: TMCnet News    6/30/2025

The Voice AI Technology Excellence Awards honor innovative solutions that harness the power of artificial intelligence to elevate voice-driven experie…

Read More

Burnout on the Line: Smarter Solutions to Combat a Growing Crisis

By: Contributing Writer    6/17/2025

Burnout is draining your contact center. Discover how better training and the right tools can keep agents sharp, calm, and performing.

Read More

VoIP Provider Zadarma Integrates Three AI Voice Agents into its PBX Platform

By: Erik Linask    6/11/2025

London-based VoIP provider Zadarma integrated three AI-powered voice assistants directly into its PBX platform, a first in Europe, according to the co…

Read More

CUSTOMER Magazine Announces Winners of the 2025 CRM Excellence Awards

By: TMCnet News    6/11/2025

The 2025 CRM Excellence Awards recognize companies whose products and services go beyond traditional customer relationship management, encompassing th…

Read More

The Future of CX: Mosaicx Unveils AI-Native Engage Platform

By: Erik Linask    6/6/2025

Mosaicx has launched Engage, its next-gen AI-native CX platform to drive improvements in customer engagement and experiences.

Read More