Mediu Practice Helps Businesses Get Strategic With Customer Service

Mediu was in Las Vegas this week talking about its new CX Enablement practice. It delivers professional services that go beyond just installing call center software to also help customers at the strategy level, explained Wade Wiant, Mediu’s vice president of sales and the channel.

The company has developed a great reputation as a think tank, according to Wiant, especially for Genesys software. So, it wanted to take that a step further and engage more with businesses. CX Enablement allows customers with contact centers based on any vendors’ technology to understand what gaps exist related to their customer service and how those gaps are impacting their business goals.

“We do a lot of listening,” said Wiant. “We give [customers] a recipe to get to their goals.”

Those recipes include suggestions on what technology solutions are best positioned to help customers meet their goals, and forecasts on how and when they are likely to meet them.

“Consumers’ expectations of the contact center experience are changing,” Wiant said. “We’ve leveraged our knowledge, technology, and methodologies to create a strategic, yet comprehensive, offering for contact centers to facilitate outstanding interactions and keep customers loyal to the brand through improved CX.”

In other recent news from Mediu, the company has a new partnership with Australia-based CentraCX. Mediu is a reseller of the CentraCX customer feedback platform and provides support for that solution. It’s similar to what Medallia offers, said Wiant, but CentraCX is a cloud-based voice of the customer solution and is heavy on real-time analytics.

Mediu, which was founded in 2003, has just under 40 employees, and it’s been used in more than 150 contact centers. The company has been working to develop its own intellectual property, Wiant said. Over the years it’s developed products during the course of its engagement, he added, and now it’s starting work on productizing some of those solutions.