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Why you should offer product customization

By Special Guest
Marinus Nutma
June 21, 2021



Currently it is extremely popular to offer product customization to your customers. Think about when you order a burger at a restaurant for example. You will likely want to adjust the ingredients a bit. When a customer is looking at your product, he or she will be able to do the same. To be able to offer this, you could decide to use
3D printing Philadelphia. Additive manufacturing gives you the possibility to easily customize a product, while 3D printing San Francisco can be used to personalize it too. You can find a few benefits of product customization below, so you know why you should offer it to your customers.

Create customer loyalty

Customers will return if you can provide them with the specific product or service they want. They will be loyal to your brand if you offer them what they desire, which you can do with the help of product customization and 3D printers. They would not go to your competitor who does not offer the same customization options, that would just be stupid. If you give your customers what they want, they usually tend to be loyal to your company. To be able to do this, you need to make sure your customization options are unique!

Charge more

By adding personalization you can charge more for your products. This is possible since customers understand that you use a more intensive setup than when you use a one-size-fits-all approach. Studies have shown that people are willing to pay roughly 20 percent more if the product is personalized, which can be done with 3D printing as mentioned previously. However, you may think that adding personalization is more expensive for you. This does not have to be the case, especially if you are strategic about adding customization. In other words, you have to create a template and adjust it for each customer.

Win over millennials

Nowadays, millennials make up a massive portion of the buying public. Recently a lot of them have come of age, so they will be the consumers of products and services for a lot of years to come. A USPS study shows that about 55 percent of millennials like personalized experiences, which is especially the case if they are linked to a good cause. If you are able to tap into this market and win over millennials, you will likely get way more sales and conversions in the near future.

Improve the attractiveness of luxury goods

If you sell a luxury product, you can make it even more attractive to the customer by giving them the possibility to customize it. If you are going to spend five figures on an item, you of course want to make sure that the product is exactly what you want. This includes the colors, amenities, and all details. Product customization makes this possible, which is already offered by Formula Boats. Here a consumer can create a custom boat that precisely fits the customer’s wants and needs.

Sell online but stay in retail

Manufacturers can experience the difficulty of breaking into online sales after they have already established a presence because they placed their products in retailers. If the brand starts to sell their products online, the retailers could feel like they are being undercut and grow angry because of this feeling. They might even stop selling your products, which could hurt you in the long run. Nike is a company that encountered this problem. This massive company managed to solve the issue by offering the ability to buy customized sneakers through their online site.



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