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Improving the Attractiveness of Your Small Business in Texas

By Contributing Writer
Rosana Beechum
February 18, 2022

Just about every industry across the planet is experiencing increased competition and, therefore, a reduction in the number of applicants for new roles. This new, more competitive environment in the business world has made the hiring process a little bit more complex due to a reduced talent pool for all and the added challenge of making your business offerings stand out above the rest.

This is, of course, great for those searching for a new role, as their options are far better and the potential benefits they can get from a business that is desperate for their talents. But what are the best ways to encourage more applications for the roles you’re offering? Here are our best tips.

Nurture a Positive Culture
Today, company culture has become a focal point for many that have the privilege of choosing their preferred role. Creating a good company culture should be a key goal for your business. Individuals with multiple job offers are likely to select the one with the best work environment. If your company has numerous complaints from previous team members over how they’ve been treated and how your business is run, this will be a deterrent to candidates. On the reverse of that, positive reports of your company culture will be a huge draw for these candidates instead, even if you aren’t offering the highest salary.

Offer Incentives
A big part of positive work culture is rewarding your team when they deliver you with quality work. Due to the increased competitiveness of businesses today, simply expecting your team to get on with their work without bonuses and rewards or even recognition is not going to get you very far at all. Many companies out there strive to motivate their teams and reward exceptional work. Not only is this great for productivity, but it also boosts morale within your team, and these bonuses will add to the attractiveness of your roles.

Take Care of Your Team
While it’s not a legal requirement for businesses to have Texas workers’ compensation, companies like The Hartford offer great coverage for your business if one of your employees has to take time off work due to injury or illness caused in the workplace. Knowing that they’re covered with income and medical benefits should they require it is a great way to show your team that you care about them as human beings more than just employees. Other health schemes should be considered, such as mental health counseling and even free fitness classes to maintain good mental and physical health.

Flexible Working
Another thing that many candidates are looking for when applying for roles is flexible working opportunities. Where possible, allowing employees to either work remotely or choose their working hours will significantly increase the interest in the roles you’re trying to fill. Of course, certain roles require an employee to work a specific time or be physically present, but where possible, giving more freedom to your team can boost morale and create a much healthier work environment.

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