MoEngage Adds WhatsApp Integration

Consumer buying habits have changed vastly in the last few years. More people than ever are now shopping online, making important buying decisions and interacting with ads via online channels.

For businesses looking to stay in front of potential customers, being present on these important channels is critical. To expand their reach, MoEngage has announced the launch of a new Whatsapp business integration for enterprises.

This new offering will make it possible for enterprises to run campaigns targeted at different customer segments and gather insights and information from their platform use. The goal is to deliver content that audiences engage better with and to boost retention and revenue.

The MoEngage platform provides insights-led customer engagement data for marketers and product owners so they can better understand customer behaviors and act on them to deliver better, more personalized experiences across web, mobile, email, social and messaging channels.

With AI, the platform can also help enterprises to predict what next steps customers will take and get ahead of their action with contextually relevant recommendations, alerts, and reminders.

WhatsApp has become an important application for consumers across the globe. In addition to using it to communicate with friends and family, most consumers are also choosing WhatsApp as their channel of choice for shipping status and delivery updates and many are even looking to receive promotional offers from brands via WhatsApp.

This is a wakeup call for businesses that are not yet running campaigns on the channel to start focusing and communicating with customers and potential customers here. WhatsApp has also grown its capabilities to provide enterprises with more ways to reach customers, including text updates about items that are in stock, or health updates from authorities.

“By teaming up with Meta, we aim to bridge the gap between enterprises and their customers by allowing them to leverage insights about their customers, their journeys, and the long-term impact of WhatsApp campaigns on key business metrics like LTV, revenue, retention, and product stickiness”, added Raviteja Dodda, the CEO and co-founder of MoEngage.