SkyView Innovations, a leader in spatial computing and immersive solutions, has announced its acquisition of OMM, a globally recognized creative and sports technology agency. This strategic move positions SkyView at the forefront of the evolving sports technology landscape, poised to capitalize on the burgeoning demand for immersive and interactive fan experiences.
A Perfect Synergy
Headquartered in London, OMM has carved a niche in integrating cutting-edge technologies like augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) into consumer experiences across industries such as sport, fashion, and consumer electronics. This acquisition aligns with SkyView's vision of becoming a global leader in immersive experiences.
“Partnering with OMM is a milestone achievement for SkyView and the first of several acquisitions,” said Jeff Kaplan, CEO of SkyView Innovations. “An established leader with impeccable pedigree, OMM will serve as our platform, the foundation into which we will integrate new businesses and offerings.”
Meeting the Demand for Immersive Experiences
In today's sports environment, fans are not just spectators; they are active participants seeking more personalized and interactive experiences. Insights from Deloitte's Sports Fan Insights survey reveal that nearly 90% of fans report stable or growing enthusiasm, despite recent challenges. This enduring passion underscores a significant opportunity for innovation. Fans are increasingly drawn to technologies, like VR, which allow for immersive experiences such as watching events from an athlete’s perspective or attending live events virtually.
SkyView's acquisition of OMM positions it to address these evolving expectations. OMM's expertise in creating end-to-end solutions for major brands like NIKE and Samsung will be instrumental in developing these immersive experiences.
Howard Campion, CEO of OMM, expressed his excitement: “OMM is thrilled to embark on this next chapter, a testament to our 40 years of industry leadership, as a part of the SkyView Innovations group of companies.”
The Role of Digital Transformation
The acquisition also highlights the critical role of digital transformation in the sports sector. According to a YouGov survey, only 14% of consumers feel sports events offer a satisfactory digital experience, underscoring a substantial gap between current offerings and fan expectations. Technologies such as the Unreal Engine and virtual production can bridge this gap by providing more engaging and interactive digital experiences that enhance fan satisfaction.
SkyView's strategic move is not just about enhancing their technological capabilities but also about redefining the fan experience. With OMM's proficiency in deploying immersive technologies, SkyView is well-positioned to transform how fans engage with sports, blending physical and digital experiences seamlessly.
Looking Ahead
As the sports industry stands at a crossroads, the integration of advanced technologies into the fan experience is becoming imperative. SkyView's acquisition of OMM is a forward-looking move that not only strengthens its position in the market, but also sets a new standard for fan engagement. By leveraging OMM's capabilities, SkyView aims to deliver transformative experiences that meet the growing demand for interaction and personalization in sports.
SkyView Innovations' acquisition of OMM represents a significant step towards the future of sports entertainment. As fan expectations continue to evolve, this strategic partnership is poised to lead the charge in delivering immersive and interactive experiences that redefine the way fans connect with sports.
Edited by
Erik Linask
