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net2phone Launches AI Agent to Transform Customer Engagement Across Channels

By Erik Linask February 27, 2025

As businesses strive to enhance efficiency, improve customer experiences, and manage increasing volumes of interactions across multiple channels, the automation of customer interactions is rapidly transforming the way engagement happens.  From AI-powered virtual agents to self-service portals, businesses are increasingly turning to automation technologies to streamline processes, reduce costs, and provide always-on, personalized support. This shift towards automation is not just about efficiency; it’s about meeting evolving customer expectations and gaining a competitive edge in a demanding marketplace.

To that end, cloud-based communications provider net2phone (News - Alert) has launched its new net2phone AI Agent – what it calls a sophisticated virtual agent designed to revolutionize customer interactions for businesses of all sizes. It leverages conversational AI to manage a wide range of sales, support, and administrative tasks across various communication channels, including websites, phone, and chat platforms.  

The net2phone AI Agent is engineered to provide businesses with a scalable and customizable solution to enhance customer experiences.

The way Zali Ritholtz, net2phone COO describes it, the AI Agent, “leverages conversational AI to engage customers in helpful dialogues and to take approved actions on their behalf.”

This includes handling routine inquiries about order status and product availability, as well as more complex tasks like appointment scheduling and processing returns.  The AI Agent is designed to operate in accordance with company-specific business rules and can integrate with existing programs, software, and databases through external APIs, effectively mimicking and augmenting the capabilities of a human employee, but with greater speed, consistency, and cost-efficiency.  

The AI Agent is designed to handle a broad spectrum of customer interactions, including:

  • Answering incoming calls and inquiries: Providing immediate responses to customer questions, reducing wait times and improving accessibility.  
  • Scheduling appointments and sending follow-up reminders: Automating appointment booking processes and ensuring timely reminders to minimize no-shows.  
  • Providing personalized account data: Giving customers instant access to information such as account balances and order statuses, enhancing self-service capabilities.  
  • Greeting website visitors and providing real-time guidance: Offering immediate assistance and navigation support to website visitors, improving online engagement and conversion rates.  

One of the challenges today is effectively and seamlessly meeting customers on their preferred channels.  net2phone's AI Agent addresses this need by offering multi-channel engagement, interacting with customers on websites, phone lines, and chat platforms.  In addition, the AI Agent's multilingual capabilities, including fluency in English, Spanish, and Portuguese, and its 24/7 availability, ensure businesses can cater to a diverse and always-on customer base.

The introduction of AI-powered virtual agents like net2phone AI Agent is particularly relevant as businesses grapple with staffing challenges and fluctuating customer demand.

The AI Agent helps organizations:  

  • Optimize staffing levels: Dynamically adjust customer service capacity in response to peaks and valleys in demand, improving resource allocation.
  • Reduce reliance on temporary staffing: Minimize the need for temporary or seasonal hires for routine tasks, lowering recruitment and training costs.  
  • Automate routine inquiries: Free up human agents to focus on complex issues and higher-value interactions by automating responses to common questions.  
  • Streamline appointment scheduling: Automate and optimize scheduling processes, improving efficiency and customer convenience.  
Customer care is a natural application of AI and, by automating routine customer interactions and providing consistent, 24/7 support across multiple channels, AI Agents, like net2phone’s newest solution, empower businesses to take control of their customer experiences and enhance customer satisfaction, improve operational efficiency, and achieve more profitable growth.  Both sides win when AI is effectively and appropriately implemented and combined with human intervention.  


Edited by Erik Linask
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