customer

CustomerZone360 NEWS

CustomerZone360 Home

Avtex Extends CRM Reach with Webfortis Acquisition

By Rory Lidstone February 02, 2016

Avtex has extended its customer relationship management (CRM) strategy this week through the acquisition of Webfortis, a Microsoft Dynamics CRM provider based in San Francisco. According to Avtex CEO George Demou, Webfortis aligns well with Avtex because it is built around a strong partnership with Microsoft and a dedication to maintaining its technological edge.


"We are very excited to join forces with Webfortis, which has built a great business around Microsoft Dynamics CRM and is recognized as the industry thought leader in CRM," said Demou of the acquisition. "This acquisition is a good fit for both organizations, and it helps round out Avtex's vision of helping our customers achieve a ubiquitous approach to customer experience technologies."

Avtex is a customer experience technology deployment and consulting company, a Microsoft Gold Partner and Interactive Intelligence Platinum Elite Partner. Last year, the company received the Interactive Intelligence Chairman’s Award at the INTERACTIONS conference, an industry event at which Interactive Intelligence awards its top performing business partners. The Chairman’s Award is given to the partners that has excelled in the past year in terms of financial success, marketing efforts, technical product knowledge and product support.

Webfortis is a developer of enterprise CRM software that famously teamed up with Microsoft last year to collaborate on the development of an Apple Watch app for the Microsoft Dynamics CRM and Parature customer service software platforms.

The acquisition of Webfortis is expected to provide Avtex with “additional resources, support and custom application development to further leverage the Microsoft Dynamics CRM platform.” The Microsoft Dynamics CRM platform provides a centralized database that puts account management and workflow tools within easy reach of anyone in an organization. Avtex has been upfront about its belief that unique CRM solutions are integral to a complete CX technology strategy.

"Webfortis has a proven track record of enabling customer success in productive help desk, customer self-service, and employee self-service scenarios powered by Microsoft," commented Bill Patterson, general manager of Customer Service at Microsoft. "The additional focus on customer experience alongside the expertise in contact centers positions Avtex incredibly well to help businesses deliver the exceptional customer service critical to succeed in today's economy."




Edited by Kyle Piscioniere

Contributing Writer

SHARE THIS ARTICLE
Related Articles

TMC Announces Winners of the 2017 CUSTOMER Magazine TMC Labs Innovation Award

By: TMC    11/29/2017

TMC, a global, integrated media company helping clients build communities in print, in person and online, announced the winners of the 2017 TMC Labs I…

Read More

Does Your Partner Measure Productivity by Outcome or Output?

By: Special Guest    11/3/2017

The right partner will provide you with guidance and EXPERTISE, and not just a subscription for contact center "as a service." The right partner will …

Read More

How Customer Journey Mapping Fosters Cross-Functional Collaboration

By: Amy Downs    10/30/2017

Customers know when there is misalignment between various departments. When the right hand isn't talking to the left, it's apparent and it's the prima…

Read More

CUSTOMER Magazine Announces Winners of the 2017 Contact Center Excellence Award

By: TMCnet News    10/5/2017

TMCannounced the winners of its 12th Annual Contact Center Technology Award, presented by its premier publication, CUSTOMER magazine.

Read More

CUSTOMER Magazine Announces Call for Entries: 2017 Workforce Optimization Excellence Awards

By: TMC    9/27/2017

TMC, a global, integrated media company helping clients build communities in print, in person and online, announced today that its flagship publicatio…

Read More